Consensus WPP plc

Equities

WPP

JE00B8KF9B49

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Market Closed - London S.E. Other stock markets 16:35:14 16/01/2026 GMT			5-day change	1st Jan Change
315.60 ^GBX	-2.02%		-9.78%	-6.49%

01-13	Darktrace Announces Appointment of Terry Doyle as Chief Information Officer	CI
01-12	European Equities Traded in the US as American Depositary Receipts Rise in Monday Trading	MT

Evolution of the Average Target: WPP plc

Evolution of the Target Price: WPP plc

Changes in Analyst Recommendations: WPP plc

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Analysts' recommendations: WPP plc

01-12	Citi Begins WPP's Coverage at Neutral	MT
01-12	Morgan Stanley cuts Mondi; BofA cuts Ashtead	AN
12-10	Deutsche Bank cuts Kingfisher; BofA raises HSBC	AN
12-10	WPP lowers target after IPG Delisting
11-10	WPP faces target price cut amid weaker outlook
31/10/25	UBS starts Drax with 'sell'; WPP targets cut	AN
30/10/25	WPP : Picture darker than ever
30/10/25	UBS cuts Ibstock; Deutsche Bank says 'buy' PHP	AN
19/10/25	Heathrow Reportedly in Talks to Appoint WPP Chair to Same Role	MT
15/10/25	Cooking oil, hot markets
07/10/25	Jefferies, Citigroup cut Mondi price targets	AN
26/09/25	JPMorgan upgrades InterContinental Hotels	AN
19/09/25	BNP Paribas Exane Initiates WPP at Neutral With $29 Price Target	MT
18/08/25	Barclays cuts Segro; RBC cuts Close Brothers	AN
08/08/25	WPP : Oddo BHF still on hold, same TP
07/08/25	WPP : Limited visibility ahead of leadership transition
04/08/25	Jefferies lifts BAE Systems; HSBC cuts Shell	AN
31/07/25	Kepler Cheuvreux Downgrades WPP to Hold, Cuts PT	MT
31/07/25	Deutsche cuts Rio Tinto; Kepler raises Unite	AN
17/07/25	Barclays raises Wizz Air; UBS cuts Dalata	AN
16/07/25	AlphaValue/Baader Europe Cuts WPP Price Target, Financial Estimates on Delayed Recovery	MT
15/07/25	WPP : Forecast downgrade, leadership change
10/07/25	Jefferies cuts Landsec and British Land	AN
02/07/25	WPP : Oddo BHF lowers TP
02/07/25	Goldman Sachs lifts Admiral and Hiscox to 'buy'	AN

More recommendations

Sector Comparison:

	Add to a list 0 selected To use this feature you must be a member Log in Sign up	Consensus	Analysts' recommendations evolution (4 months)	Financial estimates divergence	Analysts' Target price divergence	Objective/dr gap
	WPP PLC					+15.04%
	OMNICOM GROUP., INC.					+24.95%
	PUBLICIS GROUPE S.A.					+30.06%
	FOCUS MEDIA INFORMATION TECHNOLOGY CO., LTD.					+26.07%
	NIQ GLOBAL INTELLIGENCE PLC					+20.46%
	CYBERAGENT, INC.					+32.53%
	JCDECAUX SE					+11.57%
	Average					+22.96%
	Weighted average by Cap.					+25.61%

See all sector consensus

Analysts' Consensus

Sell

Buy

Mean consensus

HOLD

Number of Analysts

Last Close Price

3.156GBP

Average target price

3.631GBP

Spread / Average Target

+15.04%

High Price Target

5.100GBP

Spread / Highest target

+61.60%

Low Price Target

2.500GBP

Spread / Lowest Target

-20.79%

Analyst Consensus Detail

Consensus revision (last 18 months)

Analysts covering the company

Citigroup
alphavalue	Hélène Coumes
BNP Paribas Exane
Kepler Cheuvreux
Barclays
AlphaValue/Baader Europe
Macquarie
Morningstar
Deutsche Bank Securities
UBS
JPMorgan
ODDO BHF
Morgan Stanley
Goldman Sachs
DEUTSCHE BANK RESEARCH	Silvia Cuneo
Exane BNP
Credit Suisse
Bank of America Securities/Merrill Lynch
Berenberg Bank
BofA Securities
HSBC
Bernstein
Kepler Capital Markets
Shore Capital
BERENBERG	Sarah Simon
DEUTSCHE BANK	Laurie Davison