Valuation: Pierce Group AB

Market Cap 715M 71.84M 63.18M 59.75M 54.19M 102M 6.9B 102M 276M 3.52B 270M 264M 11.31B P/E 2026 *
12.7x
P/E 2027 * 9.11x
Enterprise Value 456M 45.79M 40.27M 38.08M 34.54M 64.86M 4.4B 65.24M 176M 2.24B 172M 168M 7.21B EV / Sales 2026 *
0.24x
EV / Sales 2027 * 0.2x
Free-Float
56.48%
Yield 2026 *
-
Yield 2027 * -
1 day-2.50%
1 week+0.81%
Current month-6.73%
1 month-6.73%
3 months-9.63%
6 months-2.78%
Current year-38.95%
1 week 8.61
Extreme 8.61
8.99
1 month 8.55
Extreme 8.55
9.36
Current year 8
Extreme 8
14.6
1 year 8
Extreme 8
15
3 years 5.7
Extreme 5.7
15
5 years 5.7
Extreme 5.7
74.5
10 years 5.7
Extreme 5.7
97.9
Manager TitleAgeSince
Chief Executive Officer 55 11/06/2023
Director of Finance/CFO 56 31/12/2024
Chief Tech/Sci/R&D Officer 40 31/12/2022
Director TitleAgeSince
Chairman 65 02/06/2022
Director/Board Member 61 02/06/2022
Director/Board Member 59 15/05/2023
Date Insider Type Main position Quantity % Market Cap. Importance
31/08/26 Buy

Chairman

3,261 0.0041%
31/08/26 Buy

Chairman

2,127 0.0027%
21/08/26 Buy

Chairman

5,000 0.0063%
Change 5-day change 1-year change 3-year change Capi.($)
-2.50%+0.81%-28.15%+30.30% 71.84M
-1.41%-4.76%+12.00%+95.39% 2,655B
+0.38%-2.46%-22.87%-6.80% 35.76B
-0.94%-5.95%-57.28%-18.83% 24.72B
-10.71%-16.67% - - 19.01B
+0.49%-6.02%+13.60%+65.21% 13.51B
+1.10%+1.61%+39.44%+56.51% 12.97B
+0.58%-1.78%+41.60%+113.84% 9.71B
+0.70%-6.21% - - 6.33B
-0.85%-0.62%-11.32%+19.90% 6.05B
Average -1.16%-2.89%-1.62%+44.44% 278.32B
Weighted average by Cap. -0.05%-1.69%+11.11%+92.61%

Financials

2026 *2027 *
Net sales 1.91B 192M 168M 159M 144M 271M 18.38B 273M 736M 9.38B 719M 703M 30.14B 2.08B 209M 184M 174M 158M 297M 20.09B 298M 805M 10.25B 786M 769M 32.95B
Net income 56.77M 5.7M 5.01M 4.74M 4.3M 8.08M 547M 8.12M 21.92M 279M 21.4M 20.94M 897M 78.83M 7.92M 6.96M 6.58M 5.97M 11.22M 760M 11.28M 30.45M 388M 29.72M 29.08M 1.25B
Net Debt -259M -26.05M -22.91M -21.67M -19.65M -36.91M -2.5B -37.12M -100M -1.28B -97.81M -95.7M -4.1B -307M -30.8M -27.09M -25.62M -23.24M -43.64M -2.96B -43.89M -118M -1.51B -116M -113M -4.85B
Logo Pierce Group AB
Pierce Group AB (publ) is a Sweden-based e-commerce company selling gear, spare parts, accessories and streetwear to riders across all of Europe through the online stores 24MX, XLMOTO and Sledstore via some forty websites adapted to the local markets. Pierce has two major segments targeting two different customer groups, Offroad sales to motocross and endure riders, and Onroad sales to riders on paved roads and tracks. Pierce also has a smaller segment, Other, which primarily focuses on sales to snowmobile riders. The headquarter is located in Stockholm, Sweden, the central warehouse is located in Szczecin, Poland, and the major portion of the customer support service is located in Barcelona, Spain.
Employees
295
Date Price Change Volume
29/09/26 SEK 8.730 -2.89% 27,132
28/09/26 SEK 8.990 +2.74% 74,696
25/09/26 SEK 8.750 +0.69% 197,323
24/09/26 SEK 8.690 -0.57% 112,836
23/09/26 SEK 8.740 +0.92% 110,010
Trader
Investor
Global
Quality
-
ESG MSCI
-
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
2
Last Close Price
8.990SEK
Average target price
13.67SEK
Spread / Average Target
+52.02%

Quarterly revenue - Rate of surprise

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