Valuation: Harley-Davidson, Inc.

Market Cap 2.54B 2.23B 2.05B 1.91B 3.61B 242B 3.68B 24.71B 9.57B 119B 9.55B 9.34B 413B P/E 2026 *
62.7x
P/E 2027 * 13.1x
Enterprise Value 3.47B 3.05B 2.81B 2.61B 4.93B 330B 5.03B 33.75B 13.08B 162B 13.04B 12.76B 564B EV / Sales 2026 *
0.92x
EV / Sales 2027 * 0.98x
Free-Float
62.63%
Yield 2026 *
3.1%
Yield 2027 * 3.14%
Manager TitleAgeSince
Chief Executive Officer 49 30/09/2025
Director of Finance/CFO 52 25/06/2023
Compliance Officer 53 28/06/2026
Director TitleAgeSince
Director/Board Member 60 24/07/2016
Chairman 63 30/09/2025
Director/Board Member 59 22/02/2017
Change 5-day change 1-year change 3-year change Capi.($)
-.--%-.--% - - 2.54B
+1.30%+0.94%+17.18%+109.78% 28.93B
+1.60%-4.55%+26.75%+99.84% 20.6B
+3.78%+1.58%+25.09%+175.14% 17.47B
+0.65%-0.61%+14.76%+67.84% 10.18B
+1.40%-0.72%+15.60%-11.45% 7.27B
+7.29%+11.40%+0.16%+142.42% 3.87B
+2.02%-6.10%-28.76%-49.22% 3.45B
-0.49%-1.14%-1.94%-32.07% 1.5B
+1.56%-2.89%-31.74%-42.90% 807M
Average +1.91%-0.68%+4.12%+51.04% 10.45B
Weighted average by Cap. +1.96%-0.81%+17.25%+97.78%

Financials

2026 *2027 *
Net sales 3.78B 3.32B 3.06B 2.85B 5.37B 360B 5.48B 36.78B 14.25B 177B 14.21B 13.9B 615B 3.94B 3.46B 3.19B 2.97B 5.6B 375B 5.71B 38.33B 14.85B 184B 14.81B 14.49B 641B
Net income 34.86M 30.6M 28.17M 26.25M 49.5M 3.31B 50.51M 339M 131M 1.63B 131M 128M 5.66B 188M 165M 152M 141M 267M 17.84B 272M 1.82B 707M 8.76B 705M 689M 30.48B
Net Debt 930M 817M 752M 700M 1.32B 88.42B 1.35B 9.04B 3.5B 43.4B 3.49B 3.42B 151B 1.32B 1.16B 1.07B 995M 1.88B 126B 1.91B 12.84B 4.97B 61.63B 4.96B 4.85B 214B
Logo Harley-Davidson, Inc.
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company's segments include Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa (EMEA), Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, electric bikes, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.
Employees
5,500
Trader
Investor
Global
Quality
ESG MSCI
AAA