Yean Fung Lee
Chief Executive Officer at ASIA BRANDS
Profile
Yean Fung Lee is currently the Group Chief Executive Officer at Asia Brands Bhd., Audrey Sdn.
Bhd., and Anakku Sdn.
Bhd.
She is also a Director at Asia Brands Global Sdn.
Bhd., Mickey Junior Sdn.
Bhd., Asia Brands Assets Management Sdn.
Bhd., Asia Brands HR Services Sdn.
Bhd., Baby Palace Sdn.
Bhd., Astra Brands Sdn.
Bhd., Antioni Sdn.
Bhd., Bumcity Sdn.
Bhd., Generasi Prestasi Sdn.
Bhd., Generasi Dinasti Sdn.
Bhd., Diesel Marketing Sdn.
Bhd., and Ubay Marketing Sdn.
Previously, she served as the Chief Executive Officer at B.U.M.
Marketing (Malaysia) Sdn.
from 2013 to 2014.
Ms. Lee completed her undergraduate degree at the University of Central Oklahoma.
Yean Fung Lee active positions
| Companies | Position | Start |
|---|---|---|
| ASIA BRANDS | Chief Executive Officer | 31/03/2022 |
Mickey Junior Sdn. Bhd.
 Mickey Junior Sdn. Bhd. Wholesale DistributorsDistribution Services Part of Asia Brands Bhd., Mickey Junior Sdn. Bhd. trades and retails children's wear, care, and related products. | Director/Board Member | - |
| Ubay Marketing Sdn. Bhd. | Director/Board Member | - |
| Diesel Marketing Sdn. Bhd. | Director/Board Member | - |
| Generasi Dinasti Sdn. Bhd. | Director/Board Member | - |
Astra Brands Sdn. Bhd.
 Astra Brands Sdn. Bhd. Wholesale DistributorsDistribution Services Astra Brands Sdn. Bhd. trades and sells baby wear, care, and related products. The company was founded on March 5, 2014 and is headquartered in Kuala Lumpur, Malaysia. | Director/Board Member | - |
Baby Palace Sdn. Bhd.
 Baby Palace Sdn. Bhd. Specialty StoresRetail Trade Baby Palace Sdn. Bhd. retails in baby and children wear, care and related products through boutique outlet. The company is headquartered in Selangor, Malaysia. | Director/Board Member | - |
| Generasi Prestasi Sdn. Bhd. | Director/Board Member | - |
| Bumcity Sdn. Bhd. | Director/Board Member | - |
| ░░░░ ░░░░░░ ░░ ░░░░░░░░ ░░░░ ░░░░ | ░░░░░░░░░░░░░░ ░░░░░░ | - |
Former positions of Yean Fung Lee
| Companies | Position | End |
|---|---|---|
| ░░░░░░ ░░░░░░░░░ ░░░░░░░░░░ ░░░░ ░░░░ | ░░░░░ ░░░░░░░░░ ░░░░░░░ | ░░░░░░░░░░ |
Training of Yean Fung Lee
| University of Central Oklahoma | Undergraduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Listed companies | 1 |
|---|---|
| ASIA BRANDS | Distribution Services |
| Private companies | 15 |
|---|---|
B.U.M. Marketing (Malaysia) Sdn. Bhd.
 B.U.M. Marketing (Malaysia) Sdn. Bhd. Wholesale DistributorsDistribution Services B.U.M. Marketing (Malaysia) Sdn. Bhd. engages in trading and retailing of adult and children''s wear care and related products. It trade and retail its products through heavy traffic outlets, distributors as well as retailing boutique outlets. The company was founded in 1993 and is headquartered in Klang, Malaysia. | Distribution Services |
Anakku Sdn. Bhd.
 Anakku Sdn. Bhd. Apparel/Footwear RetailRetail Trade Part of Asia Brands Bhd., Anakku Sdn. The company is based in Seri Kembangan, Malaysia. Bhd. engages in retailing of infant clothing and accessories. Yean Fung Lee has been the CEO of the Malaysian company since 2022. | Retail Trade |
Asia Brands Global Sdn. Bhd.
 Asia Brands Global Sdn. Bhd. Wholesale DistributorsDistribution Services Part of Asia Brands Bhd., Asia Brands Global Sdn. The company is based in Klang, Malaysia. Bhd. purchases children and women's wear for retail, provides advertisement and promotional services, and export services. | Distribution Services |
| Antioni Sdn. Bhd. | |
Asia Brands Assets Management Sdn. Bhd.
 Asia Brands Assets Management Sdn. Bhd. Financial ConglomeratesFinance Part of Asia Brands Bhd., Asia Brands Assets Management Sdn. The company is based in Klang, Malaysia. Bhd. is a Malaysian company that provides asset management services. | Finance |
Asia Brands HR Services Sdn. Bhd.
 Asia Brands HR Services Sdn. Bhd. Personnel ServicesCommercial Services Part of Asia Brands Bhd., Asia Brands HR Services Sdn. The company is based in Klang, Malaysia. Bhd. is a Malaysian company that provides employment placement, career development, and related services. | Commercial Services |
| Bumcity Sdn. Bhd. | |
Mickey Junior Sdn. Bhd.
Mickey Junior Sdn. Bhd. Wholesale DistributorsDistribution Services Part of Asia Brands Bhd., Mickey Junior Sdn. Bhd. trades and retails children's wear, care, and related products. | Distribution Services |
| Generasi Prestasi Sdn. Bhd. | |
Baby Palace Sdn. Bhd.
Baby Palace Sdn. Bhd. Specialty StoresRetail Trade Baby Palace Sdn. Bhd. retails in baby and children wear, care and related products through boutique outlet. The company is headquartered in Selangor, Malaysia. | Retail Trade |
Astra Brands Sdn. Bhd.
Astra Brands Sdn. Bhd. Wholesale DistributorsDistribution Services Astra Brands Sdn. Bhd. trades and sells baby wear, care, and related products. The company was founded on March 5, 2014 and is headquartered in Kuala Lumpur, Malaysia. | Distribution Services |
| Generasi Dinasti Sdn. Bhd. | |
| Diesel Marketing Sdn. Bhd. | |
| Ubay Marketing Sdn. Bhd. | |
Audrey Sdn. Bhd.
 Audrey Sdn. Bhd. Wholesale DistributorsDistribution Services Part of Asia Brands Bhd., Audrey Sdn. The company is based in Klang, Malaysia. Bhd. trades and retails lingerie and ladies wear. Yean Fung Lee has been the CEO of the Malaysian company since 2022. | Distribution Services |
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