Seth Rodsky
Founder at Strand Equity Partners LLC
Profile
As Co-Founder and Managing Partner at Strand Equity, Seth leads Strand’s overall strategy, deal sourcing and portfolio management.
Seth has over 20 years of experience and success as an entrepreneur, executive and investor.
His diverse background gives him a unique understanding into the different viewpoints of both entrepreneurs and investors.
Seth has become known as one of the most innovative and value-add investors in the branded consumer space.
He has helped disrupt the traditional endorsement relationship between the entertainment community and consumer growth brands by creating, investing and executing some of the most exciting and creative marketing partnerships and platforms in the category for Strand portfolio companies such as Bai, HIPPEAS, Vita Coco, Sweaty Betty and Oatly amongst many others.
Seth has also founded and created innovative consumer and media companies.
In 2014, along with co-founder Reese Witherspoon, he launched Draper James, a Southern inspired retail brand focused on fashion, accessories and home decor.
In 2016, Seth co-founded Hello Sunshine, the mission driven media company that puts women at the center of every story it creates.
At the end of 2021, Hello Sunshine announced a majority investment by Candle Media, a Blackstone backed media company run by Kevin Mayer and Tom Staggs.
Seth Rodsky active positions
| Companies | Position | Start |
|---|---|---|
Strand Equity Partners LLC
 Strand Equity Partners LLC Investment ManagersFinance Strand Equity Partners LLC (Strand Equity Partners) is an independent Private Equity firm founded in 2012 by Seth Rodsky and Ted Schwartz. The firm is headquartered in Los Angeles, California. | Founder | 29/02/2012 |
Van Leeuwen Ice Cream LLC
 Van Leeuwen Ice Cream LLC Food: Meat/Fish/DairyConsumer Non-Durables Van Leeuwen Ice Cream LLC sells ice cream. The firm offers chocolate, strawberry, salted caramel, mint chip, peanut butter marshmallow crunch, coffee, chocolate cake and black sesame ash. The company was founded by Ben van Leeuwen, Peter van Leeuwen and Laura O'Neill in 2008 and is headquartered in Brooklyn, NY. | Director/Board Member | - |
Be Sunshine LLC
 Be Sunshine LLC Internet Software/ServicesTechnology Services Be Sunshine LLC operates as a media company. The company was founded by Reese Witherspoon and is headquartered in Los Angeles, CA. | Founder | 30/04/2016 |
Former positions of Seth Rodsky
| Companies | Position | End |
|---|---|---|
Tao Group Hospitality
 Tao Group Hospitality RestaurantsConsumer Services Tao Group Hospitality delivers distinctive culinary and premium entertainment experiences through its widely recognized portfolio of restaurants, nightclubs, lounges, and daylife venues. The private company operates in multiple cities, including New York, NY, and Sydney, and has 28 venues under 20 brands. The combined company operates over 90 branded locations in over 20 markets across four continents. The CEOs of the company are Jason E. Strauss and Noah Tepperberg. Tao Group Hospitality is part of Madison Square Garden Entertainment Corp. (MSG Entertainment) and acquired Hakkasan Group in April 2021. | Private Equity Investor | 31/01/2017 |
Draper James LLC
 Draper James LLC Apparel/Footwear RetailRetail Trade Draper James LLC provides retail brand services. The firm designs and sells apparel and accessories. It also offers dresses, sweaters, jackets and outerwear, tops and tees, pants and handbags, jewelry, wallets and pouches, hats, belts, sunglasses, and shoes; and gifts, home decor, stationery and paper, blankets and throws, and linens. The company was founded by Seth Rodsky and Reese Witherspoon in 2015 and is headquartered in New York, NY. | Founder | - |
Training of Seth Rodsky
| University of California, Berkeley | Undergraduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 5 |
|---|---|
Strand Equity Partners LLC
Strand Equity Partners LLC Investment ManagersFinance Strand Equity Partners LLC (Strand Equity Partners) is an independent Private Equity firm founded in 2012 by Seth Rodsky and Ted Schwartz. The firm is headquartered in Los Angeles, California. | Finance |
Draper James LLC
Draper James LLC Apparel/Footwear RetailRetail Trade Draper James LLC provides retail brand services. The firm designs and sells apparel and accessories. It also offers dresses, sweaters, jackets and outerwear, tops and tees, pants and handbags, jewelry, wallets and pouches, hats, belts, sunglasses, and shoes; and gifts, home decor, stationery and paper, blankets and throws, and linens. The company was founded by Seth Rodsky and Reese Witherspoon in 2015 and is headquartered in New York, NY. | Retail Trade |
Van Leeuwen Ice Cream LLC
Van Leeuwen Ice Cream LLC Food: Meat/Fish/DairyConsumer Non-Durables Van Leeuwen Ice Cream LLC sells ice cream. The firm offers chocolate, strawberry, salted caramel, mint chip, peanut butter marshmallow crunch, coffee, chocolate cake and black sesame ash. The company was founded by Ben van Leeuwen, Peter van Leeuwen and Laura O'Neill in 2008 and is headquartered in Brooklyn, NY. | Consumer Non-Durables |
Be Sunshine LLC
Be Sunshine LLC Internet Software/ServicesTechnology Services Be Sunshine LLC operates as a media company. The company was founded by Reese Witherspoon and is headquartered in Los Angeles, CA. | Technology Services |
Tao Group Hospitality
Tao Group Hospitality RestaurantsConsumer Services Tao Group Hospitality delivers distinctive culinary and premium entertainment experiences through its widely recognized portfolio of restaurants, nightclubs, lounges, and daylife venues. The private company operates in multiple cities, including New York, NY, and Sydney, and has 28 venues under 20 brands. The combined company operates over 90 branded locations in over 20 markets across four continents. The CEOs of the company are Jason E. Strauss and Noah Tepperberg. Tao Group Hospitality is part of Madison Square Garden Entertainment Corp. (MSG Entertainment) and acquired Hakkasan Group in April 2021. | Consumer Services |
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