![Jørgen Vig Knudstorp](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="%231b1b1b" class="bi bi-person-fill" viewBox="0 0 16 16"><path d="M3 14s-1 0-1-1 1-4 6-4 6 3 6 4-1 1-1 1zm5-6a3 3 0 1 0 0-6 3 3 0 0 0 0 6"/></svg>)
Jørgen Vig Knudstorp
Director/Board Member at
MERLIN ENTERTAINMENTS
Net worth: 7 M $ as of 29/06/2026
Profile
Jørgen Vig Knudstorp currently works at LEGO System A, as Chairman, Brainpop Esl LLC, as Chairman from 2022, The LEGO Foundation, as Deputy Chairman, Starbucks Corp., as Lead Independent Director from 2025, NIKE, Inc., as Director from 2025, Merlin Entertainments Ltd., as Director from 2019, Motion Topco Ltd., as Director from 2019, Motion Midco Ltd., as Director from 2019, Motion Acquisition Ltd., as Director from 2019, Motion JVCo Ltd., as Director from 2019, Merlin Entertainments Group Operations Ltd., as Member-Management Committee, and Innovation Endeavors LLC, as Partner & Executive Advisor from 2023.
Dr. Vig Knudstorp also formerly worked at LEGO Holding A, as Chief Executive Officer, LEGO A, as President & Chief Executive Officer from 2004 to 2016, Lego Juris A, as Executive Chairman from 2017 to 2023, McKinsey & Co., Inc., as Principal from 1998 to 2001, Lego Juris A, as Partner from 2023 to 2024, and Kirkbi A, as Partner from 2023 to 2024.
Dr. Vig Knudstorp received his doctorate degree from Aarhus University.
Known holdings in public companies
| Company | Date | Number of shares | Valuation | Valuation date |
|---|---|---|---|---|
| 24/03/2026 | 57,752 ( 0.01% ) | 6 M $ | 29/06/2026 | |
| 06/11/2025 | 21,388 ( 0% ) | 877 977 $ | 29/06/2026 |
Jørgen Vig Knudstorp active positions
| Companies | Position | Start |
|---|---|---|
| STARBUCKS CORPORATION | Director/Board Member | 28/02/2017 |
| NIKE, INC. | Director/Board Member | 08/09/2025 |
| MERLIN ENTERTAINMENTS | Director/Board Member | 25/06/2019 |
Innovation Endeavors LLC
 Innovation Endeavors LLC Investment ManagersFinance Innovation Endeavors invests in companies located in the United States and Israel. The firm focuses across a broad range of sectors and industries. It provides financing for seed and early stage capital requirements with an investment size of USD 1 - 15 million. It also leads or co-leads investments and also controls board seat requirements. | Private Equity Investor | 07/12/2023 |
Motion JVCO Ltd.
 Motion JVCO Ltd. MiscellaneousMiscellaneous Functions as an investment holding company | Director/Board Member | 25/06/2019 |
Motion Acquisition Ltd.
 Motion Acquisition Ltd. Financial ConglomeratesFinance Operates as a special purpose acquisition company | Director/Board Member | 25/06/2019 |
Motion Midco Ltd.
 Motion Midco Ltd. Financial ConglomeratesFinance Functions as an investment holding company | Director/Board Member | 25/06/2019 |
Motion Topco Ltd.
 Motion Topco Ltd. Financial ConglomeratesFinance Functions as an investment holding company | Director/Board Member | 25/06/2019 |
The LEGO Foundation
 The LEGO Foundation Investment Trusts/Mutual FundsMiscellaneous Functions as a foundation or endowment | Director/Board Member | - |
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Former positions of Jørgen Vig Knudstorp
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Experiences
Positions held
Active
Inactive
Listed companies
Private companies
Connections
73
1st degree connections
17
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 17 |
|---|---|
NIKE, Inc.
 NIKE, Inc. Apparel/FootwearConsumer Non-Durables Engages in design, development, marketing and selling of athletic footwear, apparel and accessories | Consumer Non-Durables |
Starbucks Corp.
 Starbucks Corp. RestaurantsConsumer Services Produces and sells coffee and tea | Consumer Services |
Merlin Entertainments Ltd.
 Merlin Entertainments Ltd. Movies/EntertainmentConsumer Services Operates theme park resorts | Consumer Services |
McKinsey & Co., Inc.
 McKinsey & Co., Inc. Miscellaneous Commercial ServicesCommercial Services Operates as a management consulting firm | Commercial Services |
LEGO A/S
 LEGO A/S Specialty StoresRetail Trade Sells gifts and toys through online | Retail Trade |
LEGO Holding A/S
 LEGO Holding A/S Miscellaneous Commercial ServicesCommercial Services Engages in a non-financial services and its subsidiaries manufactures toy | Commercial Services |
Merlin Entertainments Group Operations Ltd.
 Merlin Entertainments Group Operations Ltd. Other Consumer ServicesConsumer Services Operates historical sites, amusement and recreational centers | Consumer Services |
Kirkbi Invest A/S
 Kirkbi Invest A/S Investment ManagersFinance KIRKBI invests in companies located in Denmark. The firm focuses across a broad range of sectors and industries. It participates in real estate and buyout transactions. | Finance |
LEGO System A/S
 LEGO System A/S Specialty StoresRetail Trade Retails children toys and games & gifts items through online | Retail Trade |
The LEGO Foundation
The LEGO Foundation Investment Trusts/Mutual FundsMiscellaneous Functions as a foundation or endowment | Miscellaneous |
Lego Juris A/S
 Lego Juris A/S Miscellaneous Commercial ServicesCommercial Services Owns, manages, and grants the right to use trademarks | Commercial Services |
Innovation Endeavors LLC
Innovation Endeavors LLC Investment ManagersFinance Innovation Endeavors invests in companies located in the United States and Israel. The firm focuses across a broad range of sectors and industries. It provides financing for seed and early stage capital requirements with an investment size of USD 1 - 15 million. It also leads or co-leads investments and also controls board seat requirements. | Finance |
BrainPOP LLC
 BrainPOP LLC Internet Software/ServicesTechnology Services Operates an online education site for children | Technology Services |
Motion Topco Ltd.
Motion Topco Ltd. Financial ConglomeratesFinance Functions as an investment holding company | Finance |
Motion Midco Ltd.
Motion Midco Ltd. Financial ConglomeratesFinance Functions as an investment holding company | Finance |
Motion Acquisition Ltd.
Motion Acquisition Ltd. Financial ConglomeratesFinance Operates as a special purpose acquisition company | Finance |
Motion JVCO Ltd.
Motion JVCO Ltd. MiscellaneousMiscellaneous Functions as an investment holding company | Miscellaneous |
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