George Gallate
Director/Board Member at Tinuiti, Inc.
Profile
George Gallate, Senior Advisor, started working with New Mountain Capital in 2019 as a board member of Real Chemistry, formerly the W2O Group.
He serves on the boards of Tinuiti, Bounteous and Vytalogy Wellness and Mountaingate portfolio companies: MeritB2B, The Mars Agency and RevUnit.
He also serves on the board and as Chairman of NEAR, Networks for Emergencies and Relief, a 510c3 nonprofit organization.
Mr. Gallate has more than 35 years of experience building and leading high-performing global advertising and digital networks and agencies.
Through his career, he has focused on growth and value creation.
He is keenly interested in the intersection of media, data, technology and creativity.
For the past four years he has worked with private equity, developing investment theses, identifying, acquiring and growing companies.
Mr. Gallate developed the investment thesis that became Tinuiti.
In 2014, he negotiated the sale of RKG, the performance marketing agency he was CEO of, to Merkle.
He became Merkle’s CMO and Global EVP, and served on the Executive Committee for three years.
Prior to RKG, Mr. Gallate spent 27 years at Havas/Euro RSCG, ultimately serving as the Global Chairman of Havas Digital from 2006 to 2012.
He formed this network in 1997.
As the result of organic growth and acquisitions, Adweek ranked Euro RSCG 4D (renamed Havas Digital) as the largest global digital network for five years in a row.
From 2005 through 2008, Mr. Gallate also served as Havas’ Regional CEO for Asia Pacific, India and the Middle East, with P&L responsibility for 28 offices and was based in Shanghai, China.
Mr. Gallate’s experience spans B2B and B2C.
He has extensive cross-media experience, including seven years’ leadership of the global advertising, digital and marketing services of Intel, at the time Havas’ largest client
George Gallate active positions
| Companies | Position | Start |
|---|---|---|
Tinuiti, Inc.
 Tinuiti, Inc. Advertising/Marketing ServicesCommercial Services Tinuiti, Inc. operates as a digital marketing agency. The firm?s services include amazon & Walmart, paid social, paid search, shopping & feed, programmatic & display, SEO, CRM & email, creative, analytics, conversion rate optimization, affiliate, OTT & connected TV and mobile app marketing. The company was founded by Benjamin A. Kirshner in May 2004 and is headquartered in New York, NY. | Director/Board Member | 31/10/2017 |
Real Chemistry, Inc.
 Real Chemistry, Inc. Data Processing ServicesTechnology Services Real Chemistry, Inc. is an end-to-end healthcare experience group that leverages advanced AI-powered insights, diverse expertise, and customer-centric ideas to transform the healthcare industry. Real Chemistry is based in New York, NY and has subsidiaries in Canada, United Kingdom, and United States. The company helps healthcare professionals better understand, reach, and engage patients, while creating healthcare experiences that span diagnosis to adherence. The company was founded in 2001 by Jim Weiss. Shankar Narayanan has been the CEO of the company since 2022. | Director/Board Member | 31/03/2018 |
New Mountain Capital LLC
 New Mountain Capital LLC Investment ManagersFinance New Mountain Capital LLC (New Mountain Capital) is a private equity firm founded in 1999 by Steven Klinsky. The firm is headquartered in New York. | Consultant / Advisor | 30/09/2021 |
MARS Advertising, Inc.
 MARS Advertising, Inc. Advertising/Marketing ServicesCommercial Services MARS Advertising, Inc. provides global shopper and consumer marketing services. It offers client, account planning, retail marketing, creative, and activation services. The company was founded by Marilyn Barnett in 1972 and is headquartered in Southfield, MI. | Director/Board Member | - |
Former positions of George Gallate
| Companies | Position | End |
|---|---|---|
Havas Worldwide Digital
 Havas Worldwide Digital Advertising/Marketing ServicesCommercial Services Havas Worldwide Digital provides direct and response marketing services. It helps develop and implement traditional direct mail and telemarketing campaigns, as well as customer relationship management efforts. Its other competencies include direct response television campaigns, interactive marketing and point-of-sale retail marketing. It is a subsidiary of Havas Worldwide and is headquartered in New York, NY. | Chief Executive Officer | 31/12/2007 |
The Rimm-Kaufman Group LLC
 The Rimm-Kaufman Group LLC Miscellaneous Commercial ServicesCommercial Services The Rimm-Kaufman Group LLC operates as a search and digital marketing agency. It combines marketing talent with technology to create data-driven digital marketing solutions. Its solutions include paid search marketing, search engine optimization, attribution management, display advertising, social media, and feed management services. The company was founded by Alan Rimm-Kaufman and George Michie in 2003 and is headquartered in Charlottesville, VA. | Chief Executive Officer | - |
Training of George Gallate
| The University of New South Wales | Undergraduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 6 |
|---|---|
New Mountain Capital LLC
New Mountain Capital LLC Investment ManagersFinance New Mountain Capital LLC (New Mountain Capital) is a private equity firm founded in 1999 by Steven Klinsky. The firm is headquartered in New York. | Finance |
Havas Worldwide Digital
Havas Worldwide Digital Advertising/Marketing ServicesCommercial Services Havas Worldwide Digital provides direct and response marketing services. It helps develop and implement traditional direct mail and telemarketing campaigns, as well as customer relationship management efforts. Its other competencies include direct response television campaigns, interactive marketing and point-of-sale retail marketing. It is a subsidiary of Havas Worldwide and is headquartered in New York, NY. | Commercial Services |
The Rimm-Kaufman Group LLC
The Rimm-Kaufman Group LLC Miscellaneous Commercial ServicesCommercial Services The Rimm-Kaufman Group LLC operates as a search and digital marketing agency. It combines marketing talent with technology to create data-driven digital marketing solutions. Its solutions include paid search marketing, search engine optimization, attribution management, display advertising, social media, and feed management services. The company was founded by Alan Rimm-Kaufman and George Michie in 2003 and is headquartered in Charlottesville, VA. | Commercial Services |
MARS Advertising, Inc.
MARS Advertising, Inc. Advertising/Marketing ServicesCommercial Services MARS Advertising, Inc. provides global shopper and consumer marketing services. It offers client, account planning, retail marketing, creative, and activation services. The company was founded by Marilyn Barnett in 1972 and is headquartered in Southfield, MI. | Commercial Services |
Tinuiti, Inc.
Tinuiti, Inc. Advertising/Marketing ServicesCommercial Services Tinuiti, Inc. operates as a digital marketing agency. The firm?s services include amazon & Walmart, paid social, paid search, shopping & feed, programmatic & display, SEO, CRM & email, creative, analytics, conversion rate optimization, affiliate, OTT & connected TV and mobile app marketing. The company was founded by Benjamin A. Kirshner in May 2004 and is headquartered in New York, NY. | Commercial Services |
Real Chemistry, Inc.
Real Chemistry, Inc. Data Processing ServicesTechnology Services Real Chemistry, Inc. is an end-to-end healthcare experience group that leverages advanced AI-powered insights, diverse expertise, and customer-centric ideas to transform the healthcare industry. Real Chemistry is based in New York, NY and has subsidiaries in Canada, United Kingdom, and United States. The company helps healthcare professionals better understand, reach, and engage patients, while creating healthcare experiences that span diagnosis to adherence. The company was founded in 2001 by Jim Weiss. Shankar Narayanan has been the CEO of the company since 2022. | Technology Services |
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