Erika Serow

Director/Board Member at PURPLE INNOVATION, INC.

Net worth: 12 738 $ as of 30/05/2026

52 year

97 connections

Consumer Services

Retail Trade

Commercial Services

Profile

Currently, Erika Serow is an Independent Director at Purple Innovation, Inc. since 2023, a Senior Advisor at Silversmith Management LP since 2020, and Chief Marketing Officer & Vice President at Bain & Co., Inc. since 2019.
Formerly, Ms. Serow was Global President & CEO-United States at Sweaty Betty Ltd. from 2016 to 2017 and an Independent Director at Lazydays Holdings, Inc. from 2018 to 2023.
Education includes an undergraduate degree from Duke University conferred in 1995 and an MBA from Stanford University conferred in 2001.

Known holdings in public companies

Company	Date	Number of shares	Valuation	Valuation date
PURPLE INNOVATION, INC. 0.03%	12/04/2026	31,765 ( 0.03% )	12 738 $	30/05/2026

Erika Serow active positions

Companies	Position	Start
PURPLE INNOVATION, INC.	Director/Board Member	26/04/2023
Bain & Co., Inc. Bain & Co., Inc. Miscellaneous Commercial ServicesCommercial Services Provides strategy, marketing, organization, operations, IT and M&A consulting services	Sales & Marketing	31/12/2018
Silversmith Management LP Silversmith Management LP Investment ManagersFinance Silversmith Management invests in companies located in the United States with revenues of USD 10 million. The firm targets companies operating in the fields of SaaS & information services and healthcare IT & service sectors. It provides financing for growth stage capital requirements with an investment size of USD 20 - 125 million. The firm acquires majority and minority interest.	Consultant / Advisor	30/09/2020

All active positions of Erika Serow

Former positions of Erika Serow

Companies	Position	End
LAZYDAYS HOLDINGS, INC.	Director/Board Member	29/09/2023
Sweaty Betty Ltd. Sweaty Betty Ltd. Apparel/Footwear RetailRetail Trade Offers retail sale of women's ready-to-wear clothing through an online	Chief Executive Officer	31/01/2017

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Training of Erika Serow

Experiences
Positions held

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Private companies

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Connections

1st degree connections

1st degree companies

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Members of the board

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Linked companies

Private companies	7
Duke University Duke University Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
Stanford University Stanford University Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
Bain & Co., Inc. Bain & Co., Inc. Miscellaneous Commercial ServicesCommercial Services Provides strategy, marketing, organization, operations, IT and M&A consulting services	Commercial Services
Sweaty Betty Ltd. Sweaty Betty Ltd. Apparel/Footwear RetailRetail Trade Offers retail sale of women's ready-to-wear clothing through an online	Retail Trade
Silversmith Management LP Silversmith Management LP Investment ManagersFinance Silversmith Management invests in companies located in the United States with revenues of USD 10 million. The firm targets companies operating in the fields of SaaS & information services and healthcare IT & service sectors. It provides financing for growth stage capital requirements with an investment size of USD 20 - 125 million. The firm acquires majority and minority interest.	Finance
Purple Innovation, Inc. Purple Innovation, Inc. Home FurnishingsConsumer Durables Designs and manufactures mattresses, pillows, cushions, bases and sheets	Consumer Durables
Lazydays Holdings, Inc. Lazydays Holdings, Inc. Specialty StoresRetail Trade Retails recreational vehicles, motorcycles, jet skis, and related accessories	Retail Trade