![Donna Vieira](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="%231b1b1b" class="bi bi-person-fill" viewBox="0 0 16 16"><path d="M3 14s-1 0-1-1 1-4 6-4 6 3 6 4-1 1-1 1zm5-6a3 3 0 1 0 0-6 3 3 0 0 0 0 6"/></svg>)
Donna Vieira
Director/Board Member at
CHOICE HOTELS INTERNATIONAL, INC.
Net worth: 7 M $ as of 30/08/2026
Profile
Donna F.
Vieira is currently an Independent Director at Choice Hotels International, Inc. since 2021, a Director at Upromise, Inc., a Director at United Way of Delaware, Inc. since 2020, a Member of Executive Leadership Council, Inc., and an Executive Vice President at Sallie Mae Bank since 2019.
Formerly, Ms. Vieira was Senior Vice President-Relationship Manager at The Dun & Bradstreet Corp.
from 2010 to 2011, Chief Marketing Officer-Consumer Banking at JPMorgan Chase & Co. from 2014 to 2018, and Executive Vice President at SLM Corp.
from 2025 to 2026.
Education includes an undergraduate degree from Mount Allison University conferred in 1987 and an MBA from Lubin School of Business.
Known holdings in public companies
| Company | Date | Number of shares | Valuation | Valuation date |
|---|---|---|---|---|
SLM CORP 0.12% | 19/04/2026 | 231,734 ( 0.12% ) | 6 M $ | 30/08/2026 |
| 14/07/2026 | 6,702 ( 0.01% ) | 692 719 $ | 30/08/2026 |
Donna Vieira active positions
| Companies | Position | Start |
|---|---|---|
| CHOICE HOTELS INTERNATIONAL, INC. | Director/Board Member | 20/07/2021 |
Upromise, Inc.
 Upromise, Inc. Miscellaneous Commercial ServicesCommercial Services Provides a cash-back rewards programs linked to 529 plans that offers tax breaks for college savings | Director/Board Member | - |
United Way of Delaware, Inc.
 United Way of Delaware, Inc. Miscellaneous Commercial ServicesCommercial Services Offers economic stability and financial empowerment for early education, college and career readiness | Director/Board Member | 25/06/2020 |
Executive Leadership Council, Inc.
 Executive Leadership Council, Inc. Miscellaneous Commercial ServicesCommercial Services Operates membership organizations | Corporate Officer/Principal | - |
Sallie Mae Bank
 Sallie Mae Bank Regional BanksFinance Provides commercial banking services | Corporate Officer/Principal | - |
Former positions of Donna Vieira
| Companies | Position | End |
|---|---|---|
| SLM CORPORATION | Corporate Officer/Principal | 02/04/2026 |
| JPMORGAN CHASE & CO. | Corporate Officer/Principal | 30/09/2018 |
| DUN & BRADSTREET CORP | Corporate Officer/Principal | 31/03/2011 |
Training of Donna Vieira
Experiences
Positions held
Active
Inactive
Listed companies
Private companies
Connections
96
1st degree connections
10
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 10 |
|---|---|
SLM Corp.
 SLM Corp. Finance/Rental/LeasingFinance Provides private education loans | Finance |
Choice Hotels International, Inc.
 Choice Hotels International, Inc. Hotels/Resorts/Cruise linesConsumer Services Operates franchise hotels | Consumer Services |
The Dun & Bradstreet Corp.
 The Dun & Bradstreet Corp. Data Processing ServicesTechnology Services Provides business data and analytics services | Technology Services |
JPMorgan Chase & Co.
 JPMorgan Chase & Co. Major BanksFinance Provides banking, asset management, investment banking, credit card and mortgage services | Finance |
Upromise, Inc.
Upromise, Inc. Miscellaneous Commercial ServicesCommercial Services Provides a cash-back rewards programs linked to 529 plans that offers tax breaks for college savings | Commercial Services |
Executive Leadership Council, Inc.
Executive Leadership Council, Inc. Miscellaneous Commercial ServicesCommercial Services Operates membership organizations | Commercial Services |
Mount Allison University
 Mount Allison University Other Consumer ServicesConsumer Services Functions as a College/University | Consumer Services |
United Way of Delaware, Inc.
United Way of Delaware, Inc. Miscellaneous Commercial ServicesCommercial Services Offers economic stability and financial empowerment for early education, college and career readiness | Commercial Services |
Sallie Mae Bank
Sallie Mae Bank Regional BanksFinance Provides commercial banking services | Finance |
Lubin School of Business
 Lubin School of Business Other Consumer ServicesConsumer Services Functions as a College/University | Consumer Services |
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