Asian Television Network International Limited announced that it has acquired the exclusive Canadian rights from ZEE to launch its 3 popular channels namely, Zee Punjabi, Alpha Punjabi and "&TV". This expansion brings a diverse range of high-quality entertainment, news, and lifestyle programming to Canadian audiences, catering to the growing South Asian diaspora. With this launch, Canadian viewers will be able to enjoy a variety of Zee's most popular channels through Asian Television Network, which includes: ATN Zee Punjabi: a premier Punjabi-language entertainment channel, dedicated to celebrating the rich cultural heritage of Punjab through high-quality programming, including drama series, blockbuster movies, reality shows, and lifestyle content.
Launched to cater to the Punjabi-speaking audience worldwide, Zee Punjabi offers a diverse mix of entertainment that reflects the vibrant traditions, values, and contemporary aspirations of Punjab. ATN Alpha Punjabi: is committed to preserving and promoting the rich heritage of Punjab while catering to the evolving entertainment preferences of the global Punjabi community. The channel showcases a diverse range of programming, including Punjabi cinema, music, cultural shows, and spiritual content, making it a one-stop destination for Punjabi entertainment.
The channel also features Gurbani LIVE every morning & evening from one of the most prominent Sik Gurdwaras in Delhi, India: Gurdwara Bangla Sahib. ATN &TV: In India and around the world "&TV" is a popular general entertainment channel from Zee Entertainment Enterprises Limited (ZEE). Launched in 2015, "&TV" offers a diverse mix of content, including high-quality science, non-fiction, and reality programming.
The channel caters to a wide audience, blending traditional Indian storytelling with contemporary themes. Some of the most popular shows on the channel being B Dhabi Ji Ghar Par Hai (a lighthearted comedy) Ek Mahanayak - Dr. B.R. Ambedkar (a biographical series) & Santoshi Maa (a geological drama). All 3 ZEE Channels will be available through major cable, Satellite and licensed IPTV providers across Canada.
Subscribers will be able to enjoy exclusive shows, blockbuster movies, and live events, ensuring a complete immersive entertainment experience. All 3 channels went live on April 14, 2025, which also happens to be Vaisakhi day, the most vibrant and significant festival for the Punjabi community across the World.
