On January 14, 2025, Gatemore Capital Management LLP called for leadership changes at YouGov PLC and proposed appointing former boss Stephan Shakespeare as interim CEO to lead a strategic review of the Company. Gatemore Capital's push for executive shakeup follows its demand for the Company to conduct a review of its business and initiate a sale process. Gatemore Capital blamed CEO Steve Hatch's governance for the Company's underperformance since his appointment in August 2023.