Balance Sheet YouGov plc

Equities

YOU

GB00B1VQ6H25

Advertising & Marketing

Market Closed - London S.E. Other stock markets 16:35:19 08/12/2025 GMT			5-day change	1st Jan Change
249.50 ^GBX	-1.96%		-4.59%	-39.88%

12-04	YouGov plc Approves Dividend, Payable on 9 December 2025	CI
12-04	UBS cuts Diageo; Goldman Sachs cuts NatWest	AN

88157ca3e002e8.TRP4Wa9TLKP7JvB9_Mk1ofzalxi-XpaDMgrJZ4iwG54.f2OCEJkQXpK5aJIpkIBR15uyr2znN9_TcDyFIP7DWfE5K6kBmgl7644QpQ

Published financial data: YOUGOV PLC

Annual

Quarterly

Halfyear

YTD

LTM

Fiscal Period: July	2021	2022	2023	2024	2025
Revenues	169M	221M	258M	335M	389M
Total Revenues	169M	221M	258M	335M	389M
Cost of Goods Sold, Total	26.2M	33.7M	37.4M	64.2M	69.3M
Gross Profit	143M	187M	221M	271M	320M
Selling General & Admin Expenses, Total	112M	146M	173M	226M	244M
Depreciation & Amortization - (IS)	5.1M	4.9M	4.3M	5.7M	7.4M
Amortization of Goodwill and Intangible Assets - (IS)	-	-	-	-	36.3M
Other Operating Expenses, Total	117M	151M	178M	231M	288M
Operating Income	25.8M	36.3M	43.3M	39.7M	31.4M
Interest Expense, Total	-500K	-1M	-700K	-8.7M	-12.6M
Interest And Investment Income	200K	-	300K	2M	500K
Net Interest Expenses	-300K	-1M	-400K	-6.7M	-12.1M
Income (Loss) On Equity Invest.	-	-	-	-	-
Currency Exchange Gains (Loss)	200K	-3.7M	700K	-200K	-1.2M
EBT, Excl. Unusual Items	25.7M	31.6M	43.6M	32.8M	18.1M
Restructuring Charges	-	-	-	-9.1M	-
Merger & Related Restructuring Charges	-300K	-1.1M	-	-16.6M	-
Impairment of Goodwill	-	-	-	-1.7M	-
Gain (Loss) On Sale Of Investments	-	-	-	-	-
Asset Writedown	-	-	-	-700K	-
Other Unusual Items	-6.5M	-5.2M	1.1M	-700K	-
EBT, Incl. Unusual Items	18.9M	25.3M	44.7M	4M	18.1M
Income Tax Expense	7.4M	7.8M	10.1M	6.1M	5M
Earnings From Continuing Operations	11.5M	17.5M	34.6M	-2.1M	13.1M
Net Income to Company	11.5M	17.5M	34.6M	-2.1M	13.1M
Minority Interest	-	-400K	-100K	-300K	300K
Net Income - (IS)	11.5M	17.1M	34.5M	-2.4M	13.4M
Net Income to Common Incl Extra Items	11.5M	17.1M	34.5M	-2.4M	13.4M
Net Income to Common Excl. Extra Items	11.5M	17.1M	34.5M	-2.4M	13.4M
Per Share Items
Net EPS - Basic	0.1	0.16	0.31	-0.02	0.11
Basic EPS - Continuing Operations	0.1	0.16	0.31	-0.02	0.11
Basic Weighted Average Shares Outstanding	110M	110M	110M	116M	117M
Net EPS - Diluted	0.1	0.15	0.31	-0.02	0.11
Diluted EPS - Continuing Operations	0.1	0.15	0.31	-0.02	0.11
Diluted Weighted Average Shares Outstanding	113M	112M	112M	119M	118M
Normalized Basic EPS	0.15	0.18	0.25	0.17	0.1
Normalized Diluted EPS	0.14	0.17	0.24	0.17	0.1
Dividend Per Share	0.06	0.07	0.09	0.09	0.09
Payout Ratio	47.83	39.18	22.32	-420.83	79.1
Supplemental Items
EBITDA	34.7M	49.3M	56.7M	64.1M	61.4M
EBITA	33.2M	47.6M	55M	62.1M	59.8M
EBIT	25.8M	36.3M	43.3M	39.7M	31.4M
EBITDAR	35.52M	50.02M	58.01M	66.91M	64.1M
Effective Tax Rate - (Ratio)	39.15	30.83	22.6	152.5	27.62
Total Current Taxes	5.7M	7.2M	14.4M	9.8M	13.4M
Total Deferred Taxes	1.7M	600K	-4.3M	-3.7M	-8.4M
Normalized Net Income	16.06M	19.35M	27.15M	20.2M	11.61M
Interest on Long-Term Debt	400K	400K	300K	500K	800K
Non-Cash Pension Expense	100K	0	100K	-100K	100K
Supplemental Operating Expense Items
General and Administrative Expenses	23.7M	37.5M	51.3M	63.1M	44.8M
Research And Development Expense From Footnotes	4.9M	5.1M	9.3M	8.6M	7.9M
Net Rental Expense, Total	821K	723K	1.31M	2.81M	2.7M
Imputed Operating Lease Interest Expense	291K	455K	629K	1.56M	1.18M
Imputed Operating Lease Depreciation	530K	268K	685K	1.24M	1.52M
Stock-Based Comp., G&A Exp. (Total)	5.1M	2.9M	7.6M	2.7M	1.2M
Stock-Based Comp., SG&A Exp. (Total)	-	-	-	-	-
Stock-Based Comp., Other (Total)	-	-	-	-2.6M	-
Total Stock-Based Compensation	5.1M	2.9M	7.6M	100K	1.2M

Fiscal Period: July	2021	2022	2023	2024	2025
Assets
Cash And Equivalents	35.5M	37.4M	107M	73.6M	54.8M
Total Cash And Short Term Investments	35.5M	37.4M	107M	73.6M	54.8M
Accounts Receivable, Total	19.9M	25.2M	27.4M	49.7M	49.9M
Other Receivables	22.3M	26.6M	24.1M	19.2M	24.9M
Total Receivables	42.2M	51.8M	51.5M	68.9M	74.8M
Prepaid Expenses	4.7M	6M	6.5M	5.9M	6.9M
Other Current Assets, Total	-	-	-	600K	600K
Total Current Assets	82.4M	95.2M	165M	149M	137M
Gross Property Plant And Equipment	35.6M	39M	37.5M	40.5M	46.7M
Accumulated Depreciation	-20.3M	-23.5M	-23.8M	-18M	-19.2M
Net Property Plant And Equipment	15.3M	15.5M	13.7M	22.5M	27.5M
Long-term Investments	-	-	-	-	-
Goodwill	60.5M	80.4M	82.4M	244M	251M
Other Intangibles, Total	29.2M	38M	31.9M	184M	174M
Deferred Tax Assets Long-Term	8.5M	11.3M	11.1M	10.2M	10.9M
Deferred Charges Long-Term	-	-	-	-	-
Total Assets	196M	240M	304M	610M	600M
Liabilities
Accounts Payable, Total	5M	6.6M	6.1M	14.7M	10.7M
Accrued Expenses, Total	28.4M	32.7M	33.5M	48.7M	47.9M
Short-term Borrowings	-	-	-	20M	24.3M
Current Portion of Long-Term Debt	-	-	-	30.4M	41.5M
Current Portion of Leases	3.1M	2.9M	3.1M	4.8M	6.6M
Current Income Taxes Payable	5.4M	3.5M	7M	10M	18.2M
Unearned Revenue Current, Total	14.7M	23.7M	26.6M	42.9M	47.5M
Other Current Liabilities	10.6M	21.1M	14.8M	23.2M	17.8M
Total Current Liabilities	67.2M	90.5M	91.1M	195M	214M
Long-Term Debt	-	-	-	170M	131M
Long-Term Leases	10.1M	9.3M	8.1M	14M	18.4M
Pension & Other Post Retirement Benefits	-	2M	2.6M	3.3M	3.9M
Deferred Tax Liability Non Current	600K	4.5M	200K	31.7M	26M
Other Non Current Liabilities	6M	9.1M	6.1M	13.2M	15.3M
Total Liabilities	83.9M	115M	108M	426M	409M
Common Stock, Total	200K	200K	200K	200K	200K
Additional Paid In Capital	31.5M	31.5M	81.1M	81.1M	81.1M
Retained Earnings	66.5M	79.4M	114M	92.7M	92.9M
Treasury Stock	-2.3M	-9.6M	-19.4M	-11.3M	-7M
Comprehensive Income and Other	16.8M	23.8M	20.9M	20.4M	23.9M
Total Common Equity	113M	125M	196M	183M	191M
Minority Interest	-700K	-300K	-200K	100K	-
Total Equity	112M	125M	196M	183M	191M
Total Liabilities And Equity	196M	240M	304M	610M	600M
Supplemental Items
ECS Total Shares Outstanding on Filing Date	111M	110M	115M	116M	117M
ECS Total Common Shares Outstanding	111M	110M	115M	116M	117M
Book Value / Share	1.02	1.13	1.71	1.58	1.63
Tangible Book Value	23M	6.9M	82.1M	-245M	-234M
Tangible Book Value Per Share	0.21	0.06	0.71	-2.11	-2
Total Debt	13.2M	12.2M	11.2M	239M	222M
Net Debt	-22.3M	-25.2M	-96M	165M	167M
Debt Equivalent of Unfunded Proj. Benefit Obligation	-	2M	1.9M	1.5M	1.6M
Debt Equivalent Oper. Leases	6.57M	5.78M	10.51M	22.47M	21.6M
Minority Interest, Total (Incl. Fin. Div)	-700K	-300K	-200K	100K	-
Equity Method Investments, Total	-	-	-	-	-
Account Code - Inventory Valuation	3	3	-	3	3
Machinery, Total	8.3M	10.9M	8.8M	6.8M	6.4M
Full Time Employees	1.35K	1.65K	1.82K	1.96K	3.12K
Assets under Capital Lease - Gross	-	-	-	-	-
Assets under Capital Lease - Accumulated Depreciation	-	-	-	-	-
Accumulated Allowance for Doubtful Accounts (Supple)	1M	900K	1M	1.4M	2.3M

Fiscal Period: July	2021	2022	2023	2024	2025
Net Income	11.5M	17.1M	34.5M	-2.4M	13.4M
Depreciation & Amortization - CF	5.1M	4.9M	4.3M	5.7M	7.4M
Amortization of Goodwill and Intangible Assets - (CF)	7.4M	11.3M	11.7M	22.4M	28.4M
Depreciation & Amortization, Total	12.5M	16.2M	16M	28.1M	35.8M
Amortization of Deferred Charges, Total - (CF)	7.9M	9.1M	9.3M	8.6M	7.9M
(Gain) Loss From Sale Of Asset	-	-	-	-	-
(Gain) Loss on Sale of Investments - (CF)	-	-	-	-	-
Asset Writedown & Restructuring Costs	-	-	-	1.7M	100K
(Income) Loss On Equity Investments - (CF)	-	-	-	-	-
Stock-Based Compensation (CF)	5.1M	2.9M	7.6M	100K	1.2M
Other Operating Activities, Total	6.2M	10M	-4M	-7.8M	-2.1M
Change In Accounts Receivable	-6.5M	-4.4M	-100K	2.5M	-6.5M
Change In Accounts Payable	9.3M	9.5M	-3.1M	3.5M	1.4M
Change in Other Net Operating Assets	3M	1.5M	-1M	3.4M	-6.5M
Cash from Operations	49M	61.9M	59.2M	37.7M	44.7M
Capital Expenditure	-1.2M	-1.5M	-1.1M	-2M	-1.1M
Sale of Property, Plant, and Equipment	-	-	-	-	-
Cash Acquisitions	-12.6M	-25.4M	-	-262M	-3.2M
Divestitures	-	-	-	-	-
Sale (Purchase) of Intangible assets	-22.6M	-16M	-16.3M	-17.3M	-16.4M
Investment in Marketable and Equity Securities, Total	-	-	-	-	-
Other Investing Activities, Total	200K	-	300K	2M	500K
Cash from Investing	-36.2M	-42.9M	-17.1M	-279M	-20.2M
Short Term Debt Issued, Total	-	20M	-	-	-
Long-Term Debt Issued, Total	-	-	-	233M	18.8M
Total Debt Issued	-	20M	-	233M	18.8M
Short Term Debt Repaid, Total	-	-20M	-	-	-
Long-Term Debt Repaid, Total	-3.9M	-3.4M	-3.2M	-12.5M	-51.1M
Total Debt Repaid	-3.9M	-23.4M	-3.2M	-12.5M	-51.1M
Issuance of Common Stock	100K	-	49.8M	-	-
Repurchase of Common Stock	-2.2M	-9.9M	-9.8M	-1.9M	-
Common Dividends Paid	-5.5M	-6.7M	-7.7M	-10.1M	-10.6M
Common & Preferred Stock Dividends Paid	-5.5M	-6.7M	-7.7M	-10.1M	-10.6M
Other Financing Activities, Total	-	-	-	-	-
Cash from Financing	-11.5M	-20M	29.1M	208M	-42.9M
Foreign Exchange Rate Adjustments	-1.1M	2.9M	-1.4M	-700K	-400K
Net Change in Cash	200K	1.9M	69.8M	-33.6M	-18.8M
Supplemental Items
Cash Interest Paid	500K	900K	500K	6.6M	12.5M
Cash Income Tax Paid (Refund)	7.1M	6.9M	9.3M	9.6M	6.1M
Levered Free Cash Flow	19.21M	45.36M	42.12M	69.38M	34.85M
Unlevered Free Cash Flow	19.52M	45.99M	42.56M	74.81M	42.72M
Change In Net Working Capital	-1.7M	-12.6M	0	-32.5M	4.3M
Net Debt Issued / Repaid	-3.9M	-3.4M	-3.2M	220M	-32.3M

Fiscal Period: July	2021	2022	2023	2024	2025
Profitability
Return on Assets	8.62	10.34	9.94	5.4	3.24
Return on Total Capital	13.22	17.29	15.71	7.85	4.7
Return On Equity %	10.39	14.77	21.54	-1.1	7
Return on Common Equity	10.33	14.37	21.45	-1.26	7.16
Margin Analysis
Gross Profit Margin %	84.5	84.76	85.52	80.85	82.18
SG&A Margin	66.21	66.12	67.09	67.31	62.87
EBITDA Margin %	20.53	22.3	21.95	19.12	15.79
EBITA Margin %	19.64	21.53	21.29	18.52	15.38
EBIT Margin %	15.27	16.42	16.76	11.84	8.07
Income From Continuing Operations Margin %	6.8	7.91	13.4	-0.63	3.37
Net Income Margin %	6.8	7.73	13.36	-0.72	3.45
Net Avail. For Common Margin %	6.8	7.73	13.36	-0.72	3.45
Normalized Net Income Margin	9.5	8.75	10.51	6.02	2.99
Levered Free Cash Flow Margin	11.37	20.52	16.31	20.69	8.96
Unlevered Free Cash Flow Margin	11.55	20.8	16.48	22.31	10.99
Asset Turnover
Asset Turnover	0.9	1.01	0.95	0.73	0.64
Fixed Assets Turnover	12.16	14.36	17.69	18.52	15.56
Receivables Turnover (Average Receivables)	8.8	9.8	9.82	8.7	7.81
Short Term Liquidity
Current Ratio	1.23	1.05	1.81	0.77	0.64
Quick Ratio	1.16	0.99	1.74	0.73	0.6
Operating Cash Flow to Current Liabilities	0.73	0.68	0.65	0.19	0.21
Days Sales Outstanding (Average Receivables)	41.47	37.23	37.16	42.08	46.74
Average Days Payable Outstanding	56.42	62.82	61.97	59.29	66.89
Long Term Solvency
Total Debt/Equity	11.79	9.76	5.71	130.35	116.12
Total Debt / Total Capital	10.54	8.89	5.4	56.59	53.73
LT Debt/Equity	9.02	7.44	4.13	100.22	78.23
Long-Term Debt / Total Capital	8.07	6.78	3.91	43.51	36.2
Total Liabilities / Total Assets	42.83	48	35.52	69.95	68.17
EBIT / Interest Expense	51.6	36.3	61.86	4.56	2.49
EBITDA / Interest Expense	76.6	52.5	84.71	7.79	5.33
(EBITDA - Capex) / Interest Expense	74.2	51	83.14	7.56	5.25
Total Debt / EBITDA	0.34	0.23	0.19	3.52	3.3
Net Debt / EBITDA	-0.58	-0.48	-1.62	2.44	2.49
Total Debt / (EBITDA - Capex)	0.36	0.24	0.19	3.63	3.36
Net Debt / (EBITDA - Capex)	-0.6	-0.49	-1.65	2.51	2.53
Growth Over Prior Year
Total Revenues, 1 Yr. Growth %	10.89	30.83	16.82	29.81	15.99
Gross Profit, 1 Yr. Growth %	10.7	31.23	17.88	30.78	17.89
EBITDA, 1 Yr. Growth %	23.05	42.07	15.01	3.89	70.56
EBITA, 1 Yr. Growth %	25.28	43.37	15.55	3.5	75.88
EBIT, 1 Yr. Growth %	18.35	40.7	19.28	-17.81	170.69
Earnings From Cont. Operations, 1 Yr. Growth %	22.34	40	97.71	-106.07	-723.81
Net Income, 1 Yr. Growth %	19.79	36.8	101.75	-106.96	-658.33
Normalized Net Income, 1 Yr. Growth %	16.18	20.47	40.31	-33.28	340.28
Diluted EPS Before Extra, 1 Yr. Growth %	21.18	37.5	100	-106.74	-644.29
Accounts Receivable, 1 Yr. Growth %	7.57	26.63	8.73	81.39	0.4
Net Property, Plant and Equip., 1 Yr. Growth %	22.4	1.31	-11.61	64.23	22.22
Total Assets, 1 Yr. Growth %	9.81	21.11	26.79	97.44	-1.54
Tangible Book Value, 1 Yr. Growth %	-9.09	-70	1.06K	-404.22	-4.57
Common Equity, 1 Yr. Growth %	2.45	11.18	56.74	-8.04	4.37
Cash From Operations, 1 Yr. Growth %	39.2	65.07	-4.36	-36.32	18.57
Capital Expenditures, 1 Yr. Growth %	9.09	25	-26.67	81.82	-45
Levered Free Cash Flow, 1 Yr. Growth %	33.16	107.02	-7.54	48.08	-32.74
Unlevered Free Cash Flow, 1 Yr. Growth %	33.02	106.92	-7.85	58.21	-25.37
Dividend Per Share, 1 Yr. Growth %	20	16.67	25	2.86	2.78
Compound Annual Growth Rate Over Two Years
Total Revenues, 2 Yr. CAGR %	11.28	20.45	23.63	23.15	22.7
Gross Profit, 2 Yr. CAGR %	12.77	20.53	24.38	20.28	24.17
EBITDA, 2 Yr. CAGR %	20.76	32.22	27.83	14.03	-0.24
EBITA, 2 Yr. CAGR %	21.97	34.02	28.71	14.22	-0.17
EBIT, 2 Yr. CAGR %	18.12	29.04	29.55	4.58	-19.37
Earnings From Cont. Operations, 2 Yr. CAGR %	-10.23	36.44	66.37	-65.36	-38.47
Net Income, 2 Yr. CAGR %	-12.06	33.46	66.13	-62.54	-37.68
Normalized Net Income, 2 Yr. CAGR %	16.97	18.31	30.01	2.17	-38.07
Diluted EPS Before Extra, 2 Yr. CAGR %	-11.33	34.6	65.83	-63.28	-39.43
Accounts Receivable, 2 Yr. CAGR %	7.68	16.71	17.34	40.44	34.95
Net Property, Plant and Equip., 2 Yr. CAGR %	1.15	11.36	-5.37	20.48	41.68
Total Assets, 2 Yr. CAGR %	4	16.08	23.81	59.39	39.43
Tangible Book Value, 2 Yr. CAGR %	-5.27	-47.78	88.93	487.31	70.38
Common Equity, 2 Yr. CAGR %	2.15	6.73	32.01	20.88	-2.03
Cash From Operations, 2 Yr. CAGR %	20.77	32.61	25.64	-21.96	-13.11
Capital Expenditures, 2 Yr. CAGR %	-33.49	16.77	-4.26	15.47	0
Levered Free Cash Flow, 2 Yr. CAGR %	-8.94	77.32	38.65	23.4	-13.75
Unlevered Free Cash Flow, 2 Yr. CAGR %	-8.88	77.01	38.39	27.27	-4.95
Dividend Per Share, 2 Yr. CAGR %	22.47	18.32	20.76	13.39	2.82
Compound Annual Growth Rate Over Three Years
Total Revenues, 3 Yr. CAGR %	13.18	17.44	19.23	25.66	20.71
Gross Profit, 3 Yr. CAGR %	14.53	18.62	19.64	23.82	19.48
EBITDA, 3 Yr. CAGR %	27.08	27.48	26.22	22.7	7.59
EBITA, 3 Yr. CAGR %	28.42	28.73	27.56	23.21	7.9
EBIT, 3 Yr. CAGR %	26.82	25.21	25.7	15.45	-4.72
Earnings From Cont. Operations, 3 Yr. CAGR %	12.13	7.04	54.4	-44.82	-9.2
Net Income, 3 Yr. CAGR %	12.13	4.77	53.17	-42.31	-7.81
Normalized Net Income, 3 Yr. CAGR %	26.6	18.12	25.23	7.94	-15.65
Diluted EPS Before Extra, 3 Yr. CAGR %	12.16	5.54	53.6	-42.98	-9.8
Accounts Receivable, 3 Yr. CAGR %	0.05	13.66	13.99	35.68	25.57
Net Property, Plant and Equip., 3 Yr. CAGR %	71.43	1.2	3.1	13.72	21.06
Total Assets, 3 Yr. CAGR %	10.61	9.9	19.48	45.36	35.74
Tangible Book Value, 3 Yr. CAGR %	-4.92	-35.43	48.05	120	220.48
Common Equity, 3 Yr. CAGR %	6.97	5.08	21.32	17.56	15.11
Cash From Operations, 3 Yr. CAGR %	39.35	22.6	18.92	0.18	-10.28
Capital Expenditures, 3 Yr. CAGR %	7.39	-17.92	0	18.56	-9.82
Levered Free Cash Flow, 3 Yr. CAGR %	10.21	25.1	42.93	46.84	-8.55
Unlevered Free Cash Flow, 3 Yr. CAGR %	10.68	25.06	42.6	49.87	-2.56
Dividend Per Share, 3 Yr. CAGR %	25.99	20.51	20.51	14.47	9.74
Compound Annual Growth Rate Over Five Years
Total Revenues, 5 Yr. CAGR %	13.89	15.61	17.25	19.69	20.61
Gross Profit, 5 Yr. CAGR %	15.75	16.94	18.37	19.28	19.9
EBITDA, 5 Yr. CAGR %	32.59	32.06	27.38	21.92	16.84
EBITA, 5 Yr. CAGR %	34.12	33.8	28.53	22.72	17.68
EBIT, 5 Yr. CAGR %	36.53	34.86	27.9	16.51	7.57
Earnings From Cont. Operations, 5 Yr. CAGR %	27.49	30.4	33.51	-31.84	6.86
Net Income, 5 Yr. CAGR %	27.59	29.63	33.43	-30.56	6.9
Normalized Net Income, 5 Yr. CAGR %	31.2	29.37	27.95	11.46	-3.43
Diluted EPS Before Extra, 5 Yr. CAGR %	26.34	29.67	33.37	-30.82	5.86
Accounts Receivable, 5 Yr. CAGR %	4.37	7.08	6.63	23.69	21.95
Net Property, Plant and Equip., 5 Yr. CAGR %	33.8	36.44	35.16	8.52	17.08
Total Assets, 5 Yr. CAGR %	12.71	14.99	16.02	27.48	27.47
Tangible Book Value, 5 Yr. CAGR %	1.79	-23.04	25.13	57.05	55.99
Common Equity, 5 Yr. CAGR %	8.76	9.26	16.36	11.13	11.68
Cash From Operations, 5 Yr. CAGR %	33	30.39	26.73	2.33	4.89
Capital Expenditures, 5 Yr. CAGR %	3.65	12.22	2.57	-5.92	0
Levered Free Cash Flow, 5 Yr. CAGR %	43.46	33.07	24.03	24.52	19.29
Unlevered Free Cash Flow, 5 Yr. CAGR %	43.76	33.4	24.2	26.05	23.82
Dividend Per Share, 5 Yr. CAGR %	33.78	28.47	23.87	17.61	13.09