Share ownership YouGov plc

YOU

GB00B1VQ6H25

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Delayed London S.E. Other stock markets 08:47:10 18/06/2026 BST			5-day change	1st Jan Change
212.40 ^GBX	-2.30%		-0.38%	-17.19%

04-14	Morgan Stanley cuts Berkeley and Barratt Redrow	AN
03-31	YouGov plc, H1 2026 Earnings Call, Mar 24, 2026

Share class: YouGov plc

	Vote	Quantity	Free-Float	Company-owned shares	Total Float
Stock A	1	117,157,422	107,948,927 ( 92.14 %)	0	92.14 %

Major shareholders: YouGov plc

Name	Stocks	%	Valuation
Artemis Investment Management LLP 9.081 %	10,704,427	9.081 %	31 M p
abrdn Investment Management Ltd. 7.209 %	8,498,587	7.209 %	24 M p
Octopus Investments Ltd. 6.949 %	8,191,507	6.949 %	24 M p
Liontrust Investment Partners LLP 6.11 %	7,203,229	6.11 %	21 M p
Jupiter Asset Management Ltd. 5.165 %	6,088,259	5.165 %	18 M p
T. Rowe Price International Ltd. 4.851 %	5,718,713	4.851 %	16 M p
Brown Capital Management LLC 4.835 %	5,699,914	4.835 %	16 M p
Rathbones Investment Management Ltd. 3.559 %	4,195,050	3.559 %	12 M p
BlackRock Investment Management (UK) Ltd. 3.303 %	3,894,029	3.303 %	11 M p
Investec Wealth & Investment Ltd. 2.895 %	3,412,601	2.895 %	10 M p
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Breakdown by shareholder type

Institutional	76.82%
Others	2.15%
Individuals	0.02%
Unknown	21.01%

Based on 1000 largest holdings

Geographical origin of shareholders

United Kingdom	63.48%
United States	10.04%
Germany	2.35%
Luxembourg	1.61%
France	0.74%
Switzerland	0.4%
Canada	0.18%
Australia	0.1%
Italy	0.04%
Denmark	0.02%
Individuals	0.02%
Ireland	0.01%

Based on 1000 largest holdings

YouGov plc is an international online research data and analytics technology group. The Companyâ€™s principal activity is the provision of market research, data analytics and related services. The Companyâ€™s divisions include Data Products, Consumer Panel Services (CPS), and Research. The Data Products division comprises its syndicated data products, which are available to clients on a subscription basis. The CPS division provides household consumer purchasing data across over 18 European countries. The Research division offers a wide range of quantitative and qualitative research that is tailored to meet clientâ€™s specific requirements. Its subscription-based data products suite includes YouGov BrandIndex and YouGov Profiles as well as newer behavioral products, such as YouGov Safe. YouGov BrandIndex allows users to continuously monitor over 16 fundamental metrics. CPS Consumer Tracking solutions provide regular tracking of purchasing trends for consumer segments, brands, among others.

Employees

3,119

Sector

Advertising & Marketing

More about the company