Kepler Cheuvreux reiterates "Hold" ahead of media company Viaplay's quarterly report. The target price of SEK 1 is also maintained.

Kepler believes that the company will present total sales in the quarter amounting to SEK 4.5 billion, of which 190 million should be attributable to the non-core business in Poland. Core sales are expected to reach SEK 4.3 billion, representing a growth of 2 percent from last year.

"Our positive assumption regarding the annualized development is mainly explained by higher sublicensing revenues as a result of the Amazon deal (one Premier League match per match day) that took effect in the third quarter. Lower streaming revenue from Viaplay (-1%) comes from a lower subscriber base than last year, but is partly offset by higher average revenue per customer due to price increases," Kepler writes.

The share is down 0.8 percent to SEK 0.69.