Sun TV Network has appointed Nitish Sharma as a business head of its Hindi General Entertainment Channel (GEC) Sun Neo. Sources close to the development have confirmed the news to e4m. Sharma was associated with Zee Entertainment Enterprises Ltd. (ZEEL) for over three years where he was designated as Business Head and Chief Channel officer- Zee Anmol & Big Magic.

Prior joining Sun TV, Sharma was associated with Zee Entertainment Enterprises Ltd. (ZEEL) for over three years where he was designated as Business Head and Chief Channel officer- Zee Anmol & Big Magic. He joined Zeel in 2021 as business head of Big Magic. Sharma will be reporting to Aparna Bhosle, who joined Sun TV Network in June as HGEC and RHSM channels and strategic alliance.

Sharma has also worked with companies like Sony Pictures Network India, Star Sports and Aditya Birla Group.