SharkNinja, Inc. announced that it has appointed Kleona Mack as Chief Marketing Officer of Shark Beauty?. Mack, a seasoned marketing executive with more than 15 years of experience in the beauty and fashion industry, most recently served as CMO at Glossier and previously held several leadership roles at L'Oréal. Mack will lead all marketing for Shark?s innovative hair care and skincare tools portfolio, reporting directly to Neil Shah, Chief Commercial Officer.
As CMO, Mack will champion the growth of the Shark Beauty business, collaborate with product design and engineering to provide input on the product roadmap, and ensure that the voice of the consumer is consistently injected into marketing. Mack joined Glossier in 2021 and played a pivotal role in shaping the brand?s direction. This included expanding Glossier from a direct-to-consumer brand to launching retail partnerships with Sephora and Space NK, and influencing Glossier?s product line, including the relaunch of the brand?s beloved Balm Dotcom lip balm and driving success of the brand?s viral fragrance, Glossier You.
Mack played a key role in forging groundbreaking partnerships, championing Glossier as the first-ever beauty brand to partner with the WNBA and the 2024 USA Women?s Basketball team for the Olympics, as well as signing Olivia Rodrigo as the first celebrity ambassador of the brand, and launching the brand's first-ever product collaboration, Swiss Miss Balm Dotcom. She also led the evolution of Glossier?s social strategy, shifting its focus from an Instagram-first approach to driving product virality and cultural relevance on TikTok. Before her tenure at Glossier, Mack spent seven years at L'Oréal, where she held various leadership roles, including Vice President, CMO Strategic Projects.
She also contributed to the growth of Tarte Cosmetics and worked in merchandise planning and analytics at L Brands. Mack?s innovative approach to marketing and brand development has earned her recognition as an Ad Age Breakout Brand Leader, Business Insider CMO to Watch, Glossy 50 Groundbreaker, and inclusion on the Campaign US CMO 50 list.
SharkNinja, Inc. is a global product design and technology company, which offers lifestyle solutions to consumers around the world. Its diverse product portfolio spans over 36 household sub-categories, across cleaning, cooking, food preparation, and others, which include home environment and beauty. Its brands include Shark and Ninja. The Shark brand offerings cover handheld and robotic vacuums, as well as other floorcare products, including steam mops, wet/dry cleaning floor products and carpet extraction, beauty appliance and home environmental products. Ninja brand offers small kitchen appliances in the United States and its diversified product offering spans across consumers’ kitchens, both indoors and outdoors, with leading products in air fryers, multi-cookers, outdoor and countertop grills and ovens, coffee systems, carbonation, cookware, cutlery, kettles, toasters, and others. Its products are sold at key retailers, online and offline, and through distributors around the world.
This super rating is the result of a weighted average of the rankings based on the following ratings: Valuation (Composite), EPS Revisions (4 months), and Visibility (Composite). We recommend that you carefully review the associated descriptions.
Investor
Investor
This super composite rating is the result of a weighted average of the rankings based on the following ratings: Fundamentals (Composite), Valuation (Composite), EPS Revisions (1 year), and Visibility (Composite). We recommend that you carefully review the associated descriptions.
Global
Global
This composite rating is the result of an average of the rankings based on the following ratings: Fundamentals (Composite), Valuation (Composite), Financial Estimates Revisions (Composite), Consensus (Composite) and Visibility (Composite). The company must be covered by at least 4 of these 5 ratings for the calculation to be carried out. We recommend that you carefully review the associated descriptions.
Quality
Quality
This composite rating is the result of an average of rankings based on the following ratings: Returns (Composite), Profitability (Composite) and Quality of Financial Reporting (Composite), and Financial Health (Composite). The company must be covered by at least 2 of these 3 ratings for the calculation to be performed. We recommend that you carefully read the associated descriptions.
ESG MSCI
ESG MSCI
The MSCI ESG score assesses a company’s environmental, social, and governance practices relative to its industry peers. Companies are rated from CCC (laggard) to AAA (leader). This rating helps investors incorporate sustainability risks and opportunities into their investment decisions.
