STORY: Rolls-Royce will invest $376 million to expand its key Goodwood plant.

The British luxury automaker said it plans to focus more on bespoke cars for high-end clients.

The vehicles will feature anything from gold sculptures to mother-of-pearl artwork.

Rolls-Royce has seen rising demand for high-margin, personalized car content from wealthy consumers - a trend also felt at other high-end automakers.

Rolls-Royce said the Goodwood plant expansion is to serve customers for its Bespoke services and Coachbuild program.

That's part of an invitation-only service where wealthy clients get to "craft an entirely original motor car."

The investment is the largest since the plant opened 22 years ago.

Back then it said it made one car a day, but now produces 28 cars daily.

Rolls-Royce also said globally it sold over 5,700 cars last year.

That's down more than 5% against cars it sold a year before.