Publicis has entered into a definitive agreement to acquire Influential, the world's leading influencer marketing company and platform.

The world's largest influencer marketing company by revenue, Influential's proprietary AI-powered technology platform with over 100 billion data points, combined with its network of over 3.5 million creators, including access to and data on 90% of global influencers with over 1 million followers, currently supports over 300 brands worldwide.

Influencer marketing has revolutionized the media and advertising industry and has become a pervasive growth driver for brands, enabling them to reach their customers in unique ways. By 2025, ad spend generated by social networks is expected to reach $186 billion, surpassing linear TV for the first time, with influencer marketing as the fastest growing segment' says the group.

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