By Dominic Chopping


Porsche cautioned that the year ahead is likely to remain challenging after it reported a drop in 2024 car deliveries as weakness in China offset growth in other markets.

The German sports-car maker had warned through the year that the market in China was tough, where less expensive, locally-made electric cars undercut European manufacturers. An economic slowdown and property market slump in the country has also seen Chinese buyers shy away from buying high-end cars.

Deliveries in China fell 28% on the year to 56,887 cars, mainly due to the continuing challenging economic situation in the region.

All other regions saw growth though, with deliveries in its largest market of North America rising 1%, Germany up 11%, European deliveries outside of Germany increasing 8% while overseas and emerging market deliveries rose 6%.

Overall, that meant global deliveries fell 3% on the year in 2024 to 310,718 cars.

"We proved to be extremely robust in 2024, in a challenging market environment," said Detlev von Platen, member of the executive board for sales and marketing.

"At the same time, of course, we do expect that the economic and geopolitical conditions will challenge us more than ever in 2025."

Porsche renewed its product range in 2024, revamping four of its six model lines which included the launch of its second all-electric car. The new all-electric Macan has been available globally since the end of September with 18,278 delivered by the end of the year.

The Volkswagen-owned company said the share of electrified sports cars increased in the year to 27% from 22%.


Write to Dominic Chopping at dominic.chopping@wsj.com


(END) Dow Jones Newswires

01-13-25 0212ET