In a significant legal development, Pidilite Industries, a prominent manufacturer of adhesives and industrial chemicals, secured an injunction against Rang Rasayan Pvt Ltd and other parties in a packaging dispute concerning their Holi colours brand, Rangeela from the Bombay High Court. This legal action emphasizes the critical role of intellectual property rights in the competitive environment of the festival colours market, especially during the lively celebrations of Holi. This case not only emphasizes the importance of strong copyright laws but also brings attention to the delicate balance between safeguarding intellectual property rights and promoting fair competition.

Case Background

Pidilite Industries, introduced a distinct packaging concept for its Rangeela product range. However, Rang Rasayan Pvt Ltd and others purportedly imitated this packaging, resulting in a legal dispute concerning the infringement of intellectual property rights. Worried about potential consumer confusion and the weakening of their brand identity, Pidilite Industries promptly took legal action to safeguard their intellectual property rights.

Submissions/Rival Contentions

Pidilite Industries contended that their packaging design constituted original creative expression and thus deserved protection under copyright laws. They argued that Rang Rasayan Pvt Ltd and Others replicated their packaging amounted to infringement, causing financial harm and diluting the distinctiveness of their brand.

On the other hand, Rang Rasayan Pvt Ltd asserted that the packaging design lacked originality and did not meet the threshold for copyright protection. They claimed that similar packaging designs were prevalent in the industry and that their actions did not constitute infringement. Despite these contentions, Pidilite Industries remained steadfast in their assertion of intellectual property rights, emphasizing the importance of preserving the integrity of their brand and the creative efforts invested in their packaging design.

Implications and Precedent

The implications of this case extend beyond the immediate parties involved, setting a precedent for the protection of intellectual property rights in the realm of product packaging. By affirming the originality and creativity inherent in Pidilite Industries' packaging design, the court reinforces the principles of fair competition and innovation in the marketplace. The ruling underscores the importance of upholding trademark law to safeguard against infringement and maintain a level playing field for businesses.

Furthermore, this case serves as a warning to potential infringers, signalling that unauthorized imitation will not be tolerated. It highlights the need for businesses to respect the intellectual property rights of others and to invest in the development of their own distinctive branding and packaging. The precedent set by this legal victory reinforces the value of intellectual property as a cornerstone of economic growth and innovation in a globalized economy.


In this important ruling, the Bombay High Court sided with Pidilite Industries, affirming the originality and creativity inherent in the Rangeela packaging design. The court underscored the significance of copyright laws in protecting innovative expressions, particularly in commercial contexts where branding and packaging play a pivotal role. By recognizing the unique artistic elements of Pidilite Industries' packaging, the court upheld the rights of creators to safeguard their intellectual property from unauthorized use.

Furthermore, the court's decision highlighted the importance of upholding the principles of fair competition and innovation in the marketplace. By safeguarding against infringement, the ruling reinforced the need to create a level playing field where businesses can thrive based on the merits of their original creations. Through its judgment, the court sent a clear message that unauthorized imitation and infringement will not be tolerated, thereby promoting a culture of respect for intellectual property rights.


Recent advancements in intellectual property law have significantly strengthened the safeguards provided to creators and innovators. These developments include improved enforcement mechanisms and harsher penalties for infringement, indicating a growing acknowledgment of the economic and cultural significance of intellectual property. Furthermore, technological advancements have spurred revisions to copyright laws, aiming to tackle emerging challenges in the digital era and ensure that creators can adequately protect their works across various platforms.

Pidilite Industries' recent legal triumph over Rang Rasayan Pvt Ltd and others serves as a poignant reminder of the paramount importance of preserving intellectual property rights, particularly concerning product packaging. By upholding the integrity of trademark law and combatting infringement, the court's ruling underscores the principles of equitable competition and advancement in the market. As businesses navigate the intricate landscape of intellectual property law, adherence to ethical standards and recognition of the rights of others are crucial in nurturing an environment conducive to innovation and originality.

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Muskan Modi
Naik Naik & Company
116 B, Mittal Towers
Nariman Point
400 021
Tel: 2240 680 200

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