The Volkswagen brand has extended their global creative contract with Omnicom's DDB Worldwide for another three years which has been Volkswagen's creative agency for over six decades. The partnership between Volkswagen and DDB has produced some of the greatest and most effective creative work in history, including DDB's famous Think Small and Lemon VW Beetle campaigns which launched in 1959. More recently, DDB and other key Omnicom shops, such as AlmapBBDO in Brazil, have been working together as a united global group bringing together the best of the holding company's creative talent.

In addition, Omnicom will broaden its partnership with Volkswagen to include precision marketing capabilities as they transform the company's customer experience and production processes. This newly formed group will be fully integrated with the media team at Omnicom's PHD who also had their contract renewed earlier this year. This integrated global leadership group will be centered in Berlin and will continue to draw heavily on Omnicom's talent from around the globe.