LONDON, Aug 1 (Reuters) - London Stock Exchange Group's listings pipeline is "looking up," helped by rule changes introduced this week that won't lower standards, CEO David Schwimmer said on Thursday.

"I think the listings reform is helpful and is effective," Schwimmer said on a media call regarding the group's first-half results, adding that after a subdued couple of years globally for IPOs, "it does appear to be looking up from a listing perspective."

(Reporting by Huw Jones; editing by Jason Neely)