Ituran Location and Control Ltd. announced a partnership with Microsoft and Porsche, bringing cutting-edge real-time data telemetry technology to the world of motorsports for the Porsche Carrera Cup motor race. This collaboration leverages advanced real-time data collection, transmission, and cloud-based analysis, empowering Porsche racing teams to optimize performance during races. The technology underwent rigorous testing throughout the 2023 season in Brazil and for the current 2024 season of the Porsche Carrera Cup, it is fully operational in Brazil, Argentina and Portugal.

As technology becomes increasingly critical in competitive environments, the Porsche Carrera Cup, in collaboration with Microsoft and Ituran, has embraced innovation by enabling live data telemetry from all racing vehicles. All the telemetry data is collected and transmitted via the public mobile network in real-time to the Microsoft Azure cloud, through an Ituran telematics device installed and connected inductively to the Porsche sportscar's data network. This allows the various Porsche engineering teams to make quick, informed and actionable decisions in real-time during races, improving driver and car performance, and increasing the likelihood of success.

It also increases safety by diagnosing in real-time situations where malfunctions may occur, thereby preventing damage to cars and potential driver injury. Furthermore, motorsports represent the cutting-edge of what is possible in 2024 and the fact that Ituran technology is the heart of the Porsche racing car telemetry system, demonstrates technological leadership.