Connections Haypp Group AB

Haypp Group AB (publ) is a Sweden-based holding company that holds shares in companies with operations in e-commerce with nicotine products. The Group is active in e-commerce with nicotine products, primarily nicotine pouches and snus. The Group’s purpose is to provide healthier alternatives to the tobacco industry by selling nicotine pouches and snus. Its operations are conducted in both Europe and the United States through the e-commerce stores. Products are purchased from external suppliers and stocked before sale to consumers. Haypp Group has two operational segments, the Core Markets, which consists of the Swedish and the Norwegian markets, as well as the Growth Markets which includes Austria, Denmark, Finland, Germany, Switzerland, the United Kingdom and the United States.