Sting Energy has officially entered the fast-paced world of Formula 1® as its Official Energy Drink Partner. This official partnership, sparked by authentic fan curiosity even before the official reveal, began as a viral sound-driven moment and has since grown into a dynamic collaboration ? racing from the track to screens worldwide.
In a sport like Formula 1, where fans obsess over every detail, Sting Energy tapped into the most iconic and visceral element of the experience: sound. On May 23, 2025, world-renowned DJ and producer Armin van Buuren posted a video unveiling a surprising discovery ? the sound of "Stinggg" echoing through the roar of an F1 engine.
While isolating audio layers from a race recording, Armin noticed an uncanny resemblance between the engine's pitch and the sonic builds in his music. The post piqued global curiosity, as fans, creators, and even F1 icons joined the conversation. And with that, Sting Energy surfaced.
Not as a familiar face in Formula 1, but as a bold new force ready to make its mark. Joining the wave of excitement were Formula 1 legend Jenson Button and 2025 F2 Monaco Grand Prix winner Kush Maini, who amplified the moment with energized reactions ? captivated by the sonic connection between Sting Energy and the roar of Formula 1. Their involvement added credibility to what many had dismissed as coincidence, showing it was something much more deliberate.
Without any official announcement or clear branding, people started to wonder quietly: could Sting Energy have been part of Formula 1 all along? The frenzy reached its peak at the Monaco Grand Prix, where F1 fans and influencers from around the world were seen recording the races ? reacting in real-time as Sting Energy's now unmistakable sonic signature revealed itself within the raw, high-octane roar of the track.
With this partnership, Sting Energy will now supercharge fan experiences across 21 races? through immersive brand experiences, co-branded products, on-pack promotions, and digital storytelling. Breaking away from the traditional sponsorship route, Sting Energy approached this collaboration in a way only it can ?
by tapping into the power of sound. In a sport where audio is emotion, physics, and adrenaline all at once, Sting Energy transformed a shared sensory experience into an unmissable brand moment. As part of the partnership, Sting Energy will now supercharge fan experiences across 21 races - through immersive brand activations, co-branded products, on-pack promotions, and digital storytelling.
PepsiCo, announced the groundbreaking multi-year global partnership with Sting Energy as the Official Energy Drink of Formula 1.
