The Estée Lauder Companies and M·A·C Cosmetics announced the appointment of Nicola Formichetti as Global Creative Director, effective May 19, 2025. A celebrated creative director, designer, and cultural icon, Formichetti brings his visionary artistry, genre-defying creativity and consumer-first mindset to the helm of M·A·C?s global creative strategy. He will report directly to Aïda Moudachirou-Rébois, M·A·C?s Senior Vice President and Global General Manager.
Formichetti?s appointment marks a pivotal moment for M·A·C as the brand continues to shape the future of beauty through boundary-pushing innovation and cultural relevance. His dynamic approach to creativity, rooted at the intersection of fashion, music, culture, and technology, will spark new levels of desirability for M·A·C, driving its product innovation, creative collaborations, and global consumer engagement. In his new role, Formichetti will shape the strategy, conceptualization and execution of M·A·C?s creative vision, elevating the brand?s global image and impact across every touchpoint ?
from campaigns and social media platforms to product, packaging, and immersive retail experiences. At its core, M·A·C is built on artistry ? and as an artist and visionary himself, Formichetti will play a central role in reimagining what artistry means for the next generation of consumers.
He will lead a multidisciplinary creative team, building on the brand?s iconic heritage in artistry, trendsetting, limitless self-expression and individuality to deliver bold storytelling that leaves a lasting impression on a global scale.
