E.l.f. Beauty Expands Presence in the Netherlands and Belgium with Entry into KRUIDVAT and Trekpleister Drugstores
Published on 15/05/2025 at 05:05,
updated on 15/05/2025 at 07:20
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e.l.f. Beauty is further expanding e.l.f. Cosmetics and e.l.f. SKIN in The Netherlands and Belgium. Launching in KRUIDVAT and TREKPLEISTER marks another step forward in e.l.f.'s mission to make the best in beauty accessible to every eye, lip and face. With a presence in 15 countries and global distribution via eShopWorld, e.l.f.''s success in non-U.S. markets continues, and the company sees significant white space ahead.
In Third Quarter of fiscal year 2025, the company's non-U.S. net sales grew 66% year-over-year, with non-U.S. market accounting for 20% of the company's total net sales. As of May 26th 2025, e.l.f.Cosmetics and e.l.F. SKIN products will be available in 776 Kruidvat and 183 Trekpleister stores nationwide in The Netherlands and 271 Kruidvat stores in Belgium. The community can also shop e.l.f. products online on kruidvat.nl, kruidvat.be and trekpleister.nl, starting with e.l.f.cosmetics on May 26th and e.l.f., SKIN on June 2nd 2025.
e.l.f. Beauty, Inc. is a multi-brand beauty company. The Company offers inclusive, accessible, clean, vegan, and cruelty-free cosmetics and skincare products. The Company's family of brands includes e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People and Keys Soulcare. Its e.l.f. SKIN is an ingredient-focused, dermatologist-developed formula for every eye, lip, face and skin concern. The Company operates across beauty categories including eye, lip, and face makeup, beauty tools and accessories, and skincare products. Its color cosmetics and skin care products are broadly sold through food, drug, and mass channels, as well as through department stores and direct and specialty channels. The Company's brands are available online and across beauty, mass market and specialty retailers in the United States and internationally. The Company sell its products online through its own direct e-commerce channels, as well as through other e-commerce Websites.
