DBS Bank India announced as the exclusive banking partner for "Srikanth", starring Rajkummar Rao
India.10 May 2024
India, 10 May 2024 - Marking a significant milestone in its brand journey, DBS Bank India was announced as the exclusive banking partner for "Srikanth," a biopic that chronicles the extraordinary story of Srikanth Bolla, a visually impaired Indian industrialist.

The film, starring Rajkummar Rao, Jyothika, Alaya F, Sharad Kelkar, sheds light on Bolla's determination and resilience as he overcame challenges to establish Bollant Industries, an eco-friendly company that empowers the differently abled.

Bolla, despite facing hurdles, tenaciously pursued his education, emerging as the first international visually impaired student in MIT. In 2011, he co-founded the Samanvai Center for Children with Multiple Disabilities, showcasing his dedication to inclusive education. The following year, in 2012, he established Bollant Industries. By 2016, he had extended his impact as the director of the Surge Impact Foundation.

DBS Bank India will leverage this partnership through strategic in-film branding, co-branded videos, and social media contests. The bank will extend the reach of this collaboration through branding across its branches and offices, fostering a deeper connection with employees and customers alike. Select customers from the bank participated in a meet-and-greet session with the lead actor. Srikanth Bolla is also scheduled to speak at the upcoming Mumbai chapter of DBS BusinessClass, foundED, a forum that celebrates modern-day founders and innovators while fostering entrepreneurship.

Commenting on the association, Shoma Narayanan, Managing Director, and Head - Group Strategic Marketing & Communications, DBS Bank India, said, "DBS Bank India is honoured to be associated with "Srikanth" and to share this remarkable story with our customers and the wider community. It is inspiring to witness the journey of Bollant Industries, an enterprise dedicated to fostering both economic growth and societal good, unfold on the big screen. The film is a powerful reminder to trust our abilities, overcome challenges, and pursue our dreams, and we are confident that it will leave a lasting impact."

A spokesperson from T-Series Films said, "We are happy to associate with DBS Bank India on this very special movie, "Srikanth", that promotes inclusivity for all."

DBS Foundation (DBSF) catalyses the growth of purpose-driven businesses that leverage innovation to make a positive impact. Earlier this year, DBSF awarded grants to six sustainability-focused enterprises featured on Shark Tank India Season 3. Among these, Trestle Labs, a previous recipient of the DBSF Grant, secured additional funding. Through their product Kibo (Knowledge in a Box), the enterprise makes education and employment inclusive. It also helps overcome barriers such as language, literacy, and print disabilities like blindness, low vision, and dyslexia.

Through strategic partnerships, DBS Bank India shares uplifting stories that resonate with its customers. With these associations, the bank aims to engage a broader audience and reinforce its brand promise of 'Live more, Bank less'. More recently, DBS Bank India sponsored the documentary "Netaji Subhas Chandra Bose: A Singapore Saga" commissioned by the Tagore Society Singapore. The film captured Netaji Subhas Chandra Bose's role in spearheading the Azad Hind movement from Singapore.

As a different kind of bank, DBS continues to break boundaries its campaigns have been seen as category-defying in the industry. The bank introduced an industry-first online mini-series called "DBS Sparks," which is inspired by true stories and follows a group of young bankers as they navigate their work and personal lives. It showcases how these bankers challenge the status quo, go above and beyond to solve their clients' challenges, and genuinely make an impact in DBS' quest to be the best bank for a better world.


About DBS

DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia, and South Asia. The bank's "AA-" and "Aa1" credit ratings are among the highest in the world. In 2024, CRISIL Ratings reaffirmed its 'CRISIL AAA/Stable' rating on the corporate credit facility of DBS Bank India Ltd (DBIL). The rating on the certificate of depositsprogramme was also reaffirmed at 'CRISIL A1+'.

Recognised for its global leadership, DBS has been named "World's Best Bank" by Global Finance, "World's Best Bank" by Euromoney, and "Global Bank of the Year" by The Banker. As a different kind of bank, DBS is at the forefront of leveraging digital technology to shape the future of banking, having been named "World's Best Digital Bank" by Euromoney and the world's "Most Innovative in Digital Banking" by The Banker. In addition, DBS has been accorded the "Safest Bank in Asia" award by Global Finance for 15 consecutive years from 2009 to 2023. In line with its focus on responsible banking, DBS was named the Best Bank for Sustainable Finance - India by Global Finance in 2024. Additionally, DBS Bank was ranked among the top 3 on Forbes' list of the World's Best Banks in India for three consecutive years, from 2020 to 2022.

DBS Bank has been present in India for 29 years, opening its first office in Mumbai in 1994. DBS Bank India Limited is the first among the large foreign banks in India to start operating as a wholly owned, locally incorporated subsidiary of a leading global bank. As a trusted partner, DBS provides a range of banking services for large, medium, and small enterprises and individual consumers in India, focusing on a seamless customer experience that helps them 'Live more, Bank less'. In November 2020, Lakshmi Vilas Bank was merged with DBS Bank India Limited. DBS Bank India now has a network of ~530 branches in 19 Indian states.

DBS is committed to building lasting relationships with customers as it banks the Asian way and understands the intricacies of doing business in the region's most dynamic markets. Through the DBS Foundation, the bank creates impact beyond banking by supporting businesses for impact: enterprises with a double bottom-line of profit and social and/or environmental impact. DBS Foundation also gives back to society in various ways, including equipping underserved communities with future-ready skills and helping them to build food resilience.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. For more information, please visit www.dbs.com.


  • Original Link
  • Permalink


DBS Group Holdings Ltd. published this content on 10 May 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 24 May 2024 14:01:28 UTC.