New Delhi: India's leading Science-based Ayurveda Company Dabur India Ltd today announced the expansion of its Hajmola portfolio with the launch of 'Hajmola Mr. Aam', A flavour which goes very well with the chatpata taste of Hajmola. The company has also roped in Bollywood Heartthrob Kartik Aaryan as the face of the brand.
'We are thrilled to introduce Mr. AAM - 'Hajmola Mein Aam Ka Chatakara' as part of our Hajmola range. This new variant combines the tangy flavor of raw mango with our signature chatkara to bring a burst of taste that consumers will love,' said Mr. Ajay Singh Parihar, Marketing Head-OTC Healthcare, Dabur India Ltd. 'Having Kartik Aaryan on board as the new brand ambassador adds an extra layer of appeal and excitement to our product, as he truly embodies the spirit of Hajmola.'
Talking about his association with the brand, Mr. Kartik Aryan said: 'I am excited to be a part of this new innovation with Hajmola that is all set to disrupt the digestive space in India. It is fun, tasty and truly chatpata. I look forward to taking the chatpata world of Hajmola Mr. Aam to all my fans.
Hajmola Mr.Aam will be available in two consumer packs: Rs. 1 Sachet and 120 Tab Bottle. 'With Seven different variants available in the Hajmola range, including the new Mr. AAM, Dabur continues to cater to the tastes and preferences of all generations, from the young to the young at heart. The launch will be supported across print, digital, outdoor, mobile and radio campaigns, featuring cine star Kartik Aryan. We will also be undertaking extensive sampling activities, offering our consumers a chance to taste & experience the new Hajmola Mr. Aam,' Mr. Parihar added.
About Dabur India Ltd: Dabur India Ltd is one of India's leading FMCG Companies. Building on a legacy of quality and experience for 140 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes eight Power Brands - Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Pudin Hara and Dabur Lal Tail in the Healthcare space; Dabur Amla and Dabur Red Paste for Personal Care; and Real in the Food & Beverages category.
Dabur India Limited is a fast-moving consumer goods (FMCG) company. Its segments include Consumer care business, Food business, and Other segments. Its Consumer care business segment includes home care, personal care, and health care. Its Food business segment includes juices, beverages, and culinary. Its Other segments include Guar gum, pharma and others. Its product categories include hair care, oral care, health care, skin care, home care, energizers, cold and cough, digestives, and ethicals. Its health supplements portfolio includes Dabur Chyawanprash, Dabur Honey, Dabur Giloy Neem Juice with Tulsi, and others. Its oral care portfolio includes Dabur Red Paste, Dabur Meswak, Dabur Babool, and Dabur Herb'l. Its foods portfolio includes Real Fruit Power Juices, Real Activ 100% Juices, Hommade, and Real Milkshakes. Its skin care portfolio includes Fem, Oxylife, and Gulabari. Its ethicals portfolio includes Ashokarishta, Dashmularishta, Lavanbhaskar Churna, and Triphala Churna.
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