Colruyt says that the combined market share of its various brands (Colruyt Meilleurs Prix, Okay, Spar, and Comarché) has been declining since the start of the fiscal year, although the situation has improved slightly since the beginning of the year. The company, which has 760 stores under its own management, is being penalized by strong competition in the Belgian retail market. In addition, food inflation is proving to be lower than initially expected. This is affecting revenue growth, which is now expected to be only 1%, while operating profit is now expected to be slightly lower. Net profits are expected to fall sharply.

A particularly complicated Belgian market

The Belgian market generates just over 90% of Colruyt's revenue. The retailer is facing a dilemma: on the one hand, Belgian consumer demand is slowing, while on the other, the range of products on offer continues to expand. This phenomenon is accentuated by the strong comeback of the sector's number two, Ahold Delhaize, which has completed the conversion of its stores and is seeing its market share grow at Colruyt's expense. In addition, other retailers are adopting more aggressive strategies, such as increasingly common Sunday store openings.

However, the stock is bouncing back today, up 8.5%.