International Game Technology PLC announced the launch of IGT PlayDigital's MEGA VAULT offering - a new innovation on its player engagement solution. Powered by the IGT PlayDigital Engagement Platform, a customizable suite of player engagement tools, MEGA VAULT brings together its industry-renowned engagement tools--Prize Drops, Leaderboards, Marketing Jackpots, and more-- into a single promotional experience. Designed to maximize excitement, engagement, and rewards, MEGA VAULT aims to deliver seamless high-impact campaigns that captivate players and drive long-term retention.
This rollout of the MEGA VAULT promotional brand also includes a new functionality within the Engagement Platform toolset. PlayDigital customers can now combine the existing tools within the Engagement Platform toolkit, unlocking the ability to run one-of-a-kind promotions and create unlimited promotional possibilities. The first of these combined functionalities includes the Multi Drop and Leaderboard tools, allowing operators to simultaneously engage and reward their players.
The first MEGA VAULT promotion began on May 23, with participation from major operators such as Fanatics Casino, FanDuel Casino, and Rush Street Interactive, each offering their players exciting new ways to engage with content and win prizes. IGT PlayDigital first launched the Engagement Platform in 2023 with a set of promotional tools built to maximize player engagement and entertainment. The Engagement Platform was recently named "Best Digital Product" at the 2024 Global Gaming Award, Americas.
The launch of the new MEGA VAULT promotional brand marks an exciting next phase in the evolution of this product.
