Google Cloud announced on Wednesday that it has entered into a strategic collaboration with Air France-KLM, which it will help to leverage its data through the use of generative AI tools.

With this agreement, the Franco-Dutch group - which operates 551 aircraft and transports 93 million passengers a year - intends to improve customer satisfaction and experience, optimize its ground and in-flight operations and simplify the analysis of its data.

Google Cloud explains that the partnership should enable the company to 'unleash the power and value' of its data.

Air France-KLM - which has three data centers - plans in particular to use BigQuery, the AI-ready data analysis platform developed by Google Cloud.

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