Ahold Delhaize is launching over 500 new own-brand products with immediate effect at Albert in the Czech Republic, Mega Image in Romania, Alfa Beta in Greece and Maxi in Serbia.
The new own-brand products contribute to the group's goal of achieving a 45% own-brand market share by 2028.
This expansion underscores Ahold Delhaize's goal of offering these products to the Central and Southeast Europe (CSE) region.
Customers will find a wider range of new products, including more plant-based and organic choices, as well as redesigned packaging and innovations on existing food products.
Customers of our brands can now enjoy an even wider selection of core own-brand products, such as Nature's Promise, Perla coffee and tea, Delicata and Gustona chocolate', says the Group.
CSE brands have introduced around 500 new items, bringing the total number of products introduced under the project to 800.
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Ahold Delhaize N.V. is one of the world leaders in retailing. Net sales break down by activity as follows:
- retail distribution in the United States (60.7%): operated, at the end of 2024, 2,017 stores broken down by names between Food Lion (1,109), Stop & Shop (362), Giant/Martin's (193), Hannaford (189) and Giant Food (164). The group is also active in sale and home or workplace delivery of groceries through the Website Peapod.com;
- retail distribution in Europe (39.3%): operated 5,748 stores under the names Albert Heijn (1,276 in the Netherlands and Belgium), Mega Image (985 in Romania), Delhaize (818 in Belgium and Luxembourg), Gall & Gall (629 in the Netherlands), Ena Food (613 in Greece), Delhaize Serbia (556 in Serbia), Etos (510 in the Netherlands), Albert (647 in the Czech Republic) and AB (14 in Greece). Ahold Delhaize N.V. is also active in sale and home or workplace delivery of groceries through the Website bol.com.
Net sales are distributed geographically as follows: the Netherlands (21.4%), Europe (18%) and United States (60.6%).
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