Accor announces the development of a new digital ecosystem dedicated to meeting and event booking.
This platform will centralize more than 5,600 hotels worldwide, offering simplified access to 2.5 million square meters of event space and 800,000 rooms.
Scheduled for pre-launch in late 2025, it will enable integrated booking management and will be linked to the ALL Accor loyalty program.
Accor is leveraging MeetingPackage and collaborating with Oracle, Backyou, iVvy, and Amadeus to deliver a seamless experience for customers and teams.
The initiative aims to capture growth in a rapidly expanding market, the group said.
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Accor is the No. 1 European hotel group. Net sales break down by activity as follows:
- operating hotels under management contract (70.9%; HotelServices);
- owned and leased hotel management (29.1%). In addition, the group offers a business of renting luxury private residences, as well as providing digital services to independent hoteliers, concierge services, etc.
At the end of 2025, the group operates a network of more than 5,600 hotels distributed between luxury and top-range hotels (Raffles, Fairmont, Sofitel, Pullman, MGallery, Swissotel, Grand Mercure, Mövenpick, The Sebel and Rixos names), mid-range hotels (Novotel, Novotel Suites, Mercure, adagio, Mama Shlter and Tribe), and economy hotels (ibis, ibis Styles, ibis budget, adagio access, hotelF1, Formule 1, Jo&Joe, Breakfree and Greet).
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