Zeta Global Holdings Corp. entered into a Purchase Agreement to acquire Enterprise Software Business of Iris Holdings L.P., Campaign Monitor Europe UK LTD, and Selligent Holdings Limited for approximately $330 million.
Zeta Global Holdings Corp. (NYSE:ZETA) entered into a Purchase Agreement to acquire Enterprise Software Business of Iris Holdings L.P., Campaign Monitor Europe UK LTD, and Selligent Holdings Limited for approximately $330 million on September 27, 2025. The transaction proceeds, subject to adjustments, will consist of (i) $100 million of cash and $100 million of newly issued shares of Class A common stock of Zeta, and (ii) a seller note that is payable within three months of closing for an amount equal to up to $125 million (up to $50 million of which will be paid in cash, with the remaining $75 million paid, at Zeta?s election, in cash or newly issued shares of Zeta Stock). The acquisition includes Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow.
The expected completion of the transaction is by the end of 2025 and is subject to customary closing conditions. The transaction is expected to be accretive to adjusted EBITDA and free cash flow in year one of Zeta.
Morgan Stanley & Co. LLC acted as financial advisor for Zeta Global Holdings Corp. Eyal Orgad, Charles Ruck, Joel Trotter, Alison Haggerty, David Raab, David Della Rocca, Megan Alessi, Kendall Burnett, Rebecca Fielding, Sandra Benjamin, Jessica Cohen, Robert Blamires, Kelly Fayne, Patrick English, David Little, Shira Bressler, Harrison White, and Andrew Galdes of Latham & Watkins LLP acted as legal advisor for Zeta Global Holdings Corp. Willkie Farr & Gallagher LLP acted as legal advisor for Iris Holdings L.P.
Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform, which is engaged in providing enterprises with consumer intelligence and marketing automation software. It enables customers to target, connect and engage consumers through software that delivers personalized marketing across all addressable channels, including email, social media, Web, chat, connected TV (CTV) and video, among others. Its Zeta Marketing Platform (ZMP) is an omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the opted-in data set for omnichannel marketing. The Companyâs Consumer Data Platform (CDP+) ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent, which is then made accessible through a single console.
Zeta Global Holdings Corp. entered into a Purchase Agreement to acquire Enterprise Software Business of Iris Holdings L.P., Campaign Monitor Europe UK LTD, and Selligent Holdings Limited for approximately $330 million.
