YipitData announced a partnership with Ulta Beauty, the nation?s largest specialty beauty retailer. Through this collaboration, Ulta Beauty is using YipitData?s insights to inform merchandising and assortment decisions, support customer loyalty initiatives, and strengthen its understanding of shopper behavior across the broader beauty market. YipitData gives retailers a near real-time, outside-in view of the market, revealing category trends, brand and item-level performance, and competitive shifts.

With these insights, leading retailers can benchmark results, spot emerging opportunities, and make faster, smarter decisions across merchandising and customer strategy. YipitData provides visibility into competitive performance and category trends, strengthening insights and helping make more informed, data-driven decisions.