Xnurta, the award-winning agentic AI-powered advertising platform, announced its Criteo Retail Media API integration, enabling advertisers to seamlessly create, manage, and optimize campaigns across Criteo?s 225 retail networks all in one place. Through the Criteo integration, advertisers users can now create and manage campaigns, access deeper performance insights, and automate optimizations directly within Xnurta?s unified platform, enabling advanced reporting, bulk management, and intelligent rule-based automation across retailers. This includes: Comprehensive reporting across campaign, line item, product, keyword, negative keyword, placement, and search term levels, delivering a single, unified view of performance.
Enhanced bulk management to streamline large-scale operations, from budget and attribution edits to line item adjustments and product-level controls for inventory management. Rule-Based Automation (RBA) that powers intelligent bid and budget dayparting, along with dynamic bid adjustments based on real-time performance signals. With this massive expansion, Xnurta further solidifies its role as the central hub for retail media intelligence, connecting Amazon, Walmart, and now Criteo within one AI-powered platform that unifies data, automation, and optimization for today?s leading retail media networks.
The integration is currently in Closed Beta, with general access coming later this year.
