Visa announced the launch of Visa & Main, a new platform designed to give small business owners across the United States better access to the resources they need to succeed. Built in direct response to the most pressing challenges entrepreneurs face--access to capital, reaching customers and adopting modern business tools--the platform brings together capabilities across Visa's network to help small businesses succeed. Three Ways Visa & Main Supports Small Businesses: Business Capital: $100 million to Expand Access to Flexible Financing: Access to capital remains one of the biggest barriers for small business growth, with 43% reporting financing challenges, according to the Federal Reserve's Small Business Credit Survey.
To help address this gap, Visa is launching a $100 million working capital facility with Lendistry, a leading community-focused lender that expands access to financing for small businesses. Small businesses can learn more about the working capital facility and apply here. In the coming months, Visa & Main will expand to include additional grant opportunities and financial support programs. Business Connect: Helping Entrepreneurs Reach More Customers: For many small businesses, visibility is a major challenge both day to day and during major sporting and cultural events, such as the FIFA World Cup 2026.
As the Official Payment Technology Partner of FIFA, Visa brings together resources from across its global network and its one-of-a-kind sponsorship portfolio to help local businesses get discovered, especially during noteworthy high-traffic moments. Through marketing support and practical resources such as signage, digital guides and workshops, Visa & Main gives entrepreneurs the opportunity to capture more customers when there are big events in town, as well as every day. This week in San Francisco, Visa and Square launched "Square Stops Here," a hop-on hop-off bus tour designed to support and spotlight San Francisco's local businesses during one of the city's biggest weekends of the year.
The activation is a part of Visa's broader commitment to championing small businesses during key moments of increased business. Visa will introduce additional offerings to help small businesses prepare for, participate in and benefit from the increased attention and foot traffic in host cities for the FIFA World Cup 2026.
