Experian plc specializes in providing information services to individuals, businesses, and administrations. The group develops solutions for processing, interpreting, and managing information in order to optimize decision-making. Net sales break down by area of activity as follows: - customer risk control (51.4%): supply of solutions for collecting, monitoring, processing, and archiving information provided by loan applicants; - interactive transaction management (27.3%). - decisional analysis (21.1%): set of tools for use in interpreting information provided by data bases and for making the best decisions in the areas of credit risk management, protecting against fraud, etc.; - other (0.2%). Net sales are distributed geographically as follows: the United Kingdom and Ireland (11.9%), Europe/Middle East/Africa/Asia/Pacific (7.1%), North America (67.1%) and Latin America (14.2%).