Trident Group has reinforced its commitment to the Middle East and North Africa (MENA) region with a dual investment strategy. The Group has already invested AED 1 million towards strengthening its regional expansion and at the ongoing Sleep Expo ME 2025, announced a further AED 5 million investment in a warehouse and stocking facility. With this move, Trident signals its long-term vision for the MENA market, ensuring stronger supply chain infrastructure and enhanced accessibility for customers across the region.
At Sleep Expo ME 2025, held from 15-17 September at Sheikh Saeed Hall 1-3 & Trade Centre Arena, Dubai World Trade Centre, Trident showcased its full range including Bed & Bath Linen, My Trident, Yarn, Paper, and Bathrobes. Sleep Expo Middle East is MENA's largest and most influential event dedicated to the sleep, mattress, and bedding industry. The central theme of the showcase was the 20th anniversary of Trident's patented Air Rich®?
technology, a pioneering textile innovation inspired by the lightness and plushness of a feather.
