The Walt Disney Company announced the creation of a new enterprise marketing and brand organization designed to align the company?s industry-leading marketing teams more closely across its businesses and strengthen how Disney connects with consumers around the world. Asad Ayaz has been named Chief Marketing and Brand Officer of The Walt Disney Company and will lead the organization. Over more than two decades at the company ?
and as Disney?s first-ever Chief Brand Officer ? Asad has helped bring the magic of Disney to life for millions through his exceptional leadership. Ayaz assumes this new role after eight years as President of Marketing for The Walt Disney Studios, and leading marketing for Disney+.
As Chief Brand Officer since 2023, he also oversees company-wide brand efforts, alliances, and events, and stewarding Disney?s iconic brands and franchises globally. The new unified marketing organization will build on Ayaz?s marketing and brand leadership, connecting shared capabilities and modern marketing tools across the company to create greater continuity and agility, and to further enhance and innovate in the ways Disney engages consumers enterprise-wide. Ayaz will report to CEO Bob Iger as Chief Marketing and Brand Officer, and to the segment chairs in leading marketing efforts across the company?s business units.
