Tealium announced it has launched Tealium Audience Discovery for Snowflake. The solution, a Snowflake Native App, enables joint customers to build, govern, and activate audiences directly within their Snowflake environment ? eliminating data movement and accelerating time to insight.
Data teams can ensure more accurate, ready-to-activate audiences, so they can get their campaigns in front of customers quickly, without losing control over the underlying data or ripping or replacing their stack. Tealium?s customer data orchestration platform supercharges the entire data lifecycle. By fueling Snowflake with high-quality data collection, Tealium enables fueling the customer data warehouse with the best data available, in-the-moment orchestration for real-time customer experiences, and efficient batch delivery via reverse-ETL leveraging the customer data warehouse.
Tealium and Snowflake are working together to help joint customers unify data activation and analytics in a single governed environment. By combining Snowflake?s secure, scalable platform with Tealium?s real-time orchestration capabilities, organizations can move from insight to action faster and deliver more personalized customer engagement at scale. Using applications natively in Snowflake can be transformative for organizations looking to activate their data in real time.
With Tealium?s Audience Discovery for Snowflake, customers gain greater flexibility to create, manage, and operationalize audiences directly within their Snowflake environment, while maintaining their security and governance controls. Historically, teams have been dependent on lengthy processes to extract and format data for campaigns, which can take days or weeks. Tealium Audience Discovery for Snowflake provides a self-service environment for all teams, all while maintaining robust governance controls.
Additional solution benefits include: Three Flexible Creation Paths: Empower every team member to build audiences using natural language via Snowflake Cortex; an intuitive point-and-click interface for marketers; or an AI-assisted SQL editor for complex data analysis. Built-In Precision & Validation: Before launching, teams can validate audiences using live histograms, dataset previews, and refresh history to ensure the ?size and shape? of the data matches campaign goals.
Dual Activation Modes: Users can choose the best path for their use case within a single platform. Use reverse-ETL for scheduled batch updates or real-time orchestration when immediate customer engagement is required. Zero-Copy Governance: Because the app runs natively in Snowflake, data remains in place, allowing organizations to maintain control using Snowflake?s native security, roles, and audit capabilities.
As a Snowflake Native App, Tealium Audience Discovery runs directly within the customer?s Snowflake account, allowing organizations to bring activation closer to their data. By eliminating the need for data movement or duplication, teams can reduce operational overhead, improve data accuracy, and accelerate time to value. The Tealium Audience Discovery for Snowflake app will be available globally on the Snowflake Marketplace in the Second Quarter.
