Target Corporation announced that beginning in February, guests will find the retailer's largest-ever Spring beauty assortment in stores nationwide and on Target.com. Curated by Target's beauty team, the assortment is paired with a fully refreshed store experience and in-store beauty events. Trend-driven assortment: Target's insights show that expert-backed products and high-quality ingredients matter to guests.
Target's merchants used those insights to build a distinct assortment that gives consumers a wide variety of choices, with more than 90% of items under $20. Here's how Target is bringing top beauty trends to life: prestige vibes at accessible prices: More guests want an elevated, editorial- beauty look, but in a way that feels effortless and accessible. Target is bringing prestige-inspired beauty within reach, introducing popular brands like Morphe cosmetics, exclusive-to-Target brands like Ontu and new offerings from Minimalist and GoPure for beauty that delivers without the luxury markup.
K- beauty expansion yet includes cult favorites and emerging innovators across skincare, makeup and haircare. The retailer is also expanding its collections of up&up and Vacation Brand SPF options, adding offerings from brands like Carroten and introducing new sun haircare protection from Dove Beauty. Haircare for every texture and routine: Target is continuing to invest in all- hair-type innovation.
The textured haircare section is growing in both space and item count, giving guests more to choose from based on their personal haircare needs. New brands include Gracie's Corner, Skala and Lola from Rio, plus expanded offerings from favorites like The Doux, Camille Rose, Design Essentials, tgin, Urban Hydration and Watch and Sea. Target's launch of being haircare -- a new line priced at just $6.99 -- brings premium formulas targeted to the user's hair type.
Sensing as self-expression: Newness from Athena Club, Scents Unearth'd and Cremerie, along with expanded offerings from eos and Saltair, helps create elevated everyday rituals. Formats include hair and body mists that layer, oils that double as self-care and fragrances that feel sophisticated without the splurge. A reimagined in-store experience: Alongside the expanded assortment, Target is refreshing the in-store beauty experience to make discovering new products easier and more intuitive.
The space is intentional, welcoming and built around how guests naturally shop beauty today: by trend and by need. The refreshed beauty experience features: A clearer layout that highlights what's new and trending, so guests can discover the latest products at aglance. Updated displays that inspire guests to explore and interact with products.
For example, in fragrance, new testers and signage explain scent notes to help guests find the right scent. A spotlight on only-at-Target finds, bestsellers and new products, helping guests shop with confidence. A fully refreshed haircare aisle -- the category's biggest transformation in years -- making it easier to explore products based on textures, routines and needs.
Starting this week, Target Circle 360 members get early access to shop some of the new Spring assortment. And, in select stores, Target will host beauty activations, offering guests hands-on ways to experience new products. Visit target.com/events for details and participating stores.
Guests are also available in the Target Circle 360 program, Target's paid Target Circle 360 program get early access to select new products. Target's paid Target Circle 360 programs get early access to select stores nationwide and in-store beauty events, and will host beauty events.
