Target Corporation announced an exclusive new product launching Dec. 7 that's bringing festive and sudsy fun to the holidays. Meet "Not Santa," a limited-edition men's soap created in partnership with Dr. Squatch, starring none other than Kris K. from Target -- the viral sensation who took hearts (and hashtags) last year, in his first-ever product collaboration.
With over 70 million TikTok mentions of #TargetSanta last holiday season, Kris K. from Target turned everyday shopping into a mission of joy, humor and holiday magic. After his breakout success, fans were clamoring for more -- and Target delivered. Introducing "Not Santa: Sandalwood Summit: The result: Kris K. from Target's first-ever product collaboration, "Not Santa: Sandal wood Summit, a fresh, woodsy soap made with over 98% natural origin ingredients, including sandalwood extract and medium grit for the classic clean Dr. Squatch is known for.
This year, Target is engaging all five senses to help guests feel the joy of the season, andcent plays a starring role. Research from the National Institutes of Health shows that exposure to pleasant scents can improve mood and reduce stress -- something Kris K. from Target knows a thing or two about. As the ultimate holiday mission man, he's all about making the holidays joyful and stress-free, and this soap brings that spirit to life beyond the screen.
Sandalwood was a natural choice: Its warm, woodsy notes capture Kris K.'s signature charm. (And since guests couldn't stop asking what Kris K. smell like, "Not Santa" soap gives them the chance to bring a little of that magic home.) who's "Not Santa" soap for? At just $7.99, this bar of joy is a thoughtful, affordably awesome gift that's perfect for: The hubby, dad or Boy who " doesn't need anything" but could definitely use a better soap; The teen brother (or son) who's just discovering the magic of sandalwood; The Target-loving bestie who doesn't care that it's "men's soap" -- she just wants to smell like Kris K. from Target.
Available Dec. 7, only at Target "Not Santa" soap launches Dec. 7 in all Target stores and on Target.com; it's a limited-edition gift that's sure to disappear faster than the last cookie on Santa's plate.
And because Target knows holiday shopping should be as easy as it is joyful, consumers can grab "Not Santa" soap however they like, whether it's in store, online or via same-day services including Same Day Delivery, Drive Up and Order Pickup, plus Next-Day Delivery or 2-Day Shipping for free orders above $35. Where else you'll spot Kris K. from Target this season. After capturing hearts last year, Kris K. from Target is looking for more.
