Snap Inc. (NYSE:SNAP) acquired Illumix, Inc. on June 4, 2026.
The acquisition is intended to boost Snap's augmented reality (AR) efforts and the development of its revamped Specs smartglasses. As part of the deal, Snap will integrate Illumix?s technology and platform and will retain the majority of Illumix?s staff. Illumix, founded in 2017, has built a proprietary spatial mapping and AR platform designed to create persistent and context-aware digital experiences in real-world environments, and is known for co-developing an AR version of the video game ?Five Nights at Freddy?s.?
Snap Inc. (NYSE:SNAP) completed the acquisition of Illumix, Inc. on June 4, 2026.
Snap Inc. is a technology company. The Company's flagship product, Snapchat, is a visual messaging application. Snapchat contains five tabs, complemented by additional tools that function outside the application. Snapchatters can interact with any or all of the five tabs. It also offers Snapchat+, Lens+, and Snapchat Platinum, its subscription services that provide subscribers access to exclusive, experimental, and pre-release features. Snapchat+ offers a variety of features from allowing Snapchatters to customize the look and feel of their app to giving special insights into their friendships. Lens+ offers all the value of its Snapchat+ subscription in addition to access to hundreds of Lens and AR experiences, and Snapchat Platinum offers all the benefits of Snapchat+ and Lens+ in addition to an ad-free experience. Its advertising products include AR Ads and Snap Ads. Snap Ads include Single Image or Video Ads, Story Ads, Collection Ads, Dynamic Ads, Commercials, and Sponsored Snaps.
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