Sidetrade announced two senior leadership appointments as it executes O2C Intelligence 2030, its strategic plan to operate as an AI-native enterprise. Axelle de Faÿ joins as Chief Customer Experience Officer and Frédéric Dupont-Aldiolan is appointed Chief Human Resources Officer. These appointments position the Group for an operating model where every employee works alongside AI agents.
de Faÿ returns after spending her first 13 years at Sidetrade building the Consulting, Presales, Customer Success and Professional Services organization from the ground up. Her mandate is to unify Customer Success, Professional Services, and IT Support. Every client should get paired with AI agents that optimize their Order-to-Cash performance.
Every interaction will run to one measurable standard. de Faÿ led Customer Success then large-scale transformation programs at Salesforcefor over a decade across EMEA and emerging markets. She brings a rare combination of deep Sidetrade expertise and leadership at scale, with a clear understanding of entrepreneurial culture and experience of AI-augmented customer delivery.
Dupont-Aldiolan has spent 18 years inside Sidetrade operations, most recently as Chief Services Officer, running global deployments and teams across more than 20 nationalities. His mandate covers the Sidetrade organizational rebuild, redefining roles from task execution to agent orchestration, reskilling the entire workforce on human-agent collaboration, and establishing the governance frameworks required to run AI agents at scale across different regions and regulatory environments. McKinsey?s research underscores why this role is critical.
The report finds that around 75% of current roles will need reshaping with new skill mixes that combine greater technological fluency with stronger social, emotional, and higher-cognitive capabilities.
