SharkNinja, Inc. announced the launch of Shark SilkiPro?? Straight. For years, straightening has been synonymous with excessive heat, damage, lengthy routines, and a constant compromise to hair health, often requiring multiple tools to dry hair and deliver a polished finish.
Today's consumers want a better way to achieve sleek, silky styles without the trade-off. Shark®? SilkiPro??
Straight reduces the straightening experience delivering high-performance wet or dry styling with pro-level results. Powered by Intelligent Ceramic Heat and RapidDry Technology, and uniquely designed with interchangeable combs, it smooths while dry, and shines while straighten, all with just one tool, for a silky, smooth finish in half the time. Effortless Silk for All Hair Types: SilkiPro??
Straight is the brand's first free-standing air straightener, engineered to deliver silkier, long-lasting styles across all hair types and textures. Developed within Shark Beauty's For All Hair Kind?? platform, introduced in 2021 to ensure inclusive design and testing, each product is evaluated against a rigorous scorecard requiring consistent, 5-star results across hair types before launch.
Informed by these insights, SilkiPro?? Straight features the Silki Smooth Comb Collection, three interchangeable combs designed to reach every strand from root to tip, increasing tension, and allowing for greater control while drying and straightening in one single motion. Intentionally designed to replicate the professional stylist "chase method," the integrated combs replicate stylists' techniques to guide hair through the straightening process, making expert, salon-quality results effortless and consistent.
Wide-Tooth Comb: Use to rough dry roots, and for stretching thick, long, textured, curly or coily hair; Gentle Comb: Use for a natural, straight style with body and movement; Precision Comb: Use for more tension and control for a sleeker, ultra- straight finish.et to Silky, Without Heat Damage:Shark®? Silki Pro?? Straight is the only air straightener powered by HeatSense Ceramic Plates, featuring an integrated heat sensor that measures temperature 1,000 times per second and automatically adjusts heat levels to help prevent heat damage.
Long-Lasting, Salon-Quality Results: Engineered with RapidDry Technology with high-velocity airflow, styling routines are cut in half?. Wet-to-straight styling is achieved all in one tool, helping users achieve smooth, shiny, results in less time. In addition to sleek straight styles, the tool allows users to curl, shape, and wave, delivering versatile end styles with up to 24-hour looks.
