(Update includes comment from Ålandsbanken)
E-commerce company Boozt achieved record sales during Black Friday, reportedly welcoming around 110,000 new customers to its platforms.
The results were said to be in line with expectations during the peak sales period, Boozt stated in a press release, while also reaffirming its forecasts for 2025.
On Black Friday, Boozt reportedly processed 215,000 items at its distribution center in Ängelholm.
“I am pleased with the results from Black Friday week, which reflect the strength of our operational setup and how technology has helped us efficiently manage high volumes. Overall, the week demonstrates that our Nordic department store model is resilient and capable of navigating both high demand and a challenging market environment,” said CEO and co-founder Hermann Haraldsson.
In a comment on the news, Ålandsbanken wrote that the reaffirmed guidance supports the current consensus estimates for 2025. They assess that the announcement should be neutral to slightly positive for the stock.
