RateGain Travel Technologies Limited announced the deployment of Sojern's AI Concierge solution across Red Roof, a leading economy lodging brand in U.S.A. Sojern, RateGain's recently acquired AI-powered marketing platform built for hospitality, will help Red Roof enhance guest engagement, streamline operations, and strengthen commercial performance across the portfolio. Sojern's AI concierge enhances every stage of the guest journey by automating routine interactions, from service requests and amenity questions to in-stay issue reporting, reducing front desk workload while ensuring guests receive fast, personalized responses at scale. This rollout builds on a strategic relationship between Red Roof and Sojern that began in 2024 with the adoption of Reputation Manager, part of Sojern's Guest Experience Platform.
Leveraged across more than 700 properties, Reputation Manager enables real-time guest feedback monitoring and response during and after the stay, giving Red Roof team members greater visibility into guest sentiment and the ability to resolve issues before they impact reviews. The partnership reinforces Red Roof's commitment to embedding AI across guest engagement and operational efficiency initiatives, supporting franchisees with scalable, easy-to-implement solutions. It also demonstrates Sojern's continued momentum in delivering an integrated Guest Experience Platform that helps hoteliers meet rising guest expectations while navigating labor constraints and margin pressures.
