PVH Corp. announced a collaboration with OpenAI, combining the strength of OpenAI's capabilities with the power of Calvin Klein, TOMMY HILFIGERandPVH. With OpenAI, PVH will co-create custom AI capabilities that will be embedded in PVH?s data- and demand-driven operating model ?
supporting areas such as product and design, demand planning, inventory optimization and consumer engagement. These new capabilities will complement and amplify the creativity and talent of PVH?s teams, enabling sharper execution, more intelligent tools, and more personalized consumer experiences. PVH will also integrate OpenAI enterprise APIs to build modern workflows and accelerate outcomes end-to-end, across product, marketing, supply chain, and retail functions.
The effort also includes ChatGPT Enterprise and will feature new applications and custom environments built exclusively for PVH teams.
PVH Corp. is a fashion company. The Company’s main brands include Calvin Klein and Tommy Hilfiger. The Company designs and markets branded sportswear (casual apparel), jeanswear, performance apparel, intimate apparel, underwear, swimwear, dress shirts, handbags, accessories, footwear, and other related products. The Company manages its operations through its operating divisions, namely Tommy Hilfiger North America, Tommy Hilfiger International, Calvin Klein North America, Calvin Klein International, and Heritage Brands Wholesale. TOMMY HILFIGER represents the modern uniform for an aspirational lifestyle. The TOMMY HILFIGER brands principally consist of TOMMY HILFIGER and TOMMY JEANS. The Calvin Klein brands consist of Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, Calvin Klein Performance and CK Calvin Klein. The Company sells its Calvin Klein and Tommy Hilfiger products through a variety of distribution channels, including wholesale, retail, and licensing.
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